Red Bulls Brand Management Strategies - Case Study Example

… The paper "brand Development and Marketing of Red Bull" is a perfect example of a case study on marketing.... The paper "brand Development and Marketing of Red Bull" is a perfect example of a case study on marketing.... They identified four sources of brand equity that they could use to make a distinction of their product from others in the market so as to gain the market edge.... The objective of using flavor as a source of brand equity was to create a distinction of the drink and to illustrate to the public that it was a power-enhancing drink that is closely related to the syrupy fizzy cola....

The significant growth of the Red Bull brand is generally accredited to the skillful marketing strategies put in place by the company's management, its uniqueness, proper strategic planning, and innovativeness.... … The paper "brand Marketing of Red Bull" is a perfect example of a case study on marketing.... The paper "brand Marketing of Red Bull" is a perfect example of a case study on marketing.... These aspects led to the success of Red Bull Company and enabled marketing of the brand to a high-quality product....

Considering the fact that Red bull was new in the energy drinks industry, proper marketing strategies essentially attributed to its success.... Functional foods were not classified in the market and in order to enter the market, Red bull had to introduce well-planned strategies for it to succeed in its market niche.... It is also noted that Red bull changed their marketing strategies in different markets according to consumer response.... Several market strategies were put in place to ensure brand equity for the red bull brand....

Marketing is an important concept of the production process and there have been gradual shifts in the marketing strategies of companies.... With the changing demands and needs of the market, there has been seen that most of the organizations in the world have changed their management and strategic policies to ensure that greater awareness can be created in the market.... But on the other hand, there has to be realised that there have been certain companies and organizations which have emerged as global leaders in their field and sphere of influence but have not changed their policies or strategic management a great deal but have employed a persistent policy of organization and functioning (Kai H....

The company used a number of marketing strategies including word-of-mouth, sponsorships, athlete endorsers, sampling programs, point of purchase marketing and electronic media buys.... … The paper "Red Bull Attempting to Create a Culture for Its brand" is an outstanding example of an essay on marketing.... A brand is a culture because the consumers who use a particular brand a number of times often identify themselves with that brand....

… The paper "brand Development and Marketing: Case of Red Bull" is a perfect example of a case study on marketing.... According to Keller (2003, p 54), brand equity refers to the strong and favorable as well as unique brand combinations that are created in the memory of the customers by the product supplier based on different ways of presenting the product or service to the market.... The paper "brand Development and Marketing: Case of Red Bull" is a perfect example of a case study on marketing....

Red bull in particular according to ABC News confirms that the brand of the energy drink is sold to more than 140 countries across the globe.... The brand has been banned in some countries.... There are those who mix the brand with alcohol.... In this light, the Greek government has regulated the manner in which people consume the brand.... … The paper "The Energy Drink Industry: red Bull against Energizer" is an outstanding example of an essay on marketing....

For the Chinese Red Bull, the product has a package with the two bulls in red color, a color that symbolizes good luck in the Chinese culture (Mathur, 2013).... At the center of the two bulls is a golden circle, which symbolizes wealth and happiness in this culture.... red Bull and the Packaging Adaption Strategy red Bull is also another multinational company whose products are evident in continents including Asia, Africa, and America....