The paper "Different Marketing Communication Advertisements Issues" is a great example of a Marketing Case Study. The objective of the advertisement was to introduce a new product known as Ford Figo that an extra-large boot. The ad was leaked online in the Ads of the World, where agencies normally upload work that is yet to be published (Stampler, 2013). Owing to the offensive nature of the ads, criticism started flowing from all sides and people started asking questions. The intended audience was Indians since the car featured in the ad was Figo, which is mass-produced in India and sold main in developing economies.
Besides that, the ad targeted middle-aged people from developing countries, especially those who carry large baggage. The advertisement demonstrates that if three people can be bound and gagged in the trunk, then the car owner can carry big luggage when moving around. The brand chose a controversial approach in order to attract attention from the targeted audience and to demonstrate that it is easier to carry large luggage since the car had an extra-large boot. Furthermore, the ad came at the time when India was rocked by a number of gang rapes, resulting in women's rights protests.
It Undoubtedly, the ad was not effective since it led to an online uproar and was introduced when India had just passed new legislation on violence against women. The ad could be improved by highlighting the difference that stands out from the competition such as the extra-large boot. This can be achieved by creating an ad that is simple and enticing. The ad resulted in bad publicity since Ford was portrayed as an irresponsible brand and this could have affected the sales if the company had not issued a public apology. Chicago is my Beat - Versace The objective of the ad was to intermix the shots of posing models with the aim of producing pictures that mean something to the city.
However, the ad elicited uproar since an African-American girl in a stroller was fastened by a chain. A number of critics argued that the models in the ad were in their early 20s; therefore. Moving around with young children connotes they got the children while teenagers (Swartz, 2016). The intended audience was young people and children since the ad focused mainly on the two age groups.
Karlie Kloss and Gigi Hadid are in their early 20s; thus, they represent the targeted audience The advertisement was not effective because it resulted in upheaval amongst social media users. The ad appears to support slavery since the African-American girl is chained to her stroller and also appears to advocate for pregnancy. The advertisement can be improved by including the targeted customers in the marketing process so as to avert misunderstanding and to boost demand. The controversy did not affect the company’ s bottom-line since the negative customer reviews had a major effect on Versace’ s reputation. Stage 2: Award-winning “ Sorry, I Spent It on Myself” - Harvey Nichols The campaign affects consumer behavior in an ongoing way since it helped change how people behave during the Christmas season by demonstrating that many people are no longer making Christmas present lists.
The ad also demonstrates that many people are disappointed with the charismas presents they get. The campaign tries to stop people from spending their hard-earned money to buy the wrong gifts.
The campaign convinced people to spend less money on other people's presence and spend more on themselves.
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