The paper "Group Dynamics For Teams" Is a great example of a Marketing Assignment. To accomplish the Myer Marketing project, we worked collaboratively as a team for a common goal. It took some time for the team to form and attain optimum performance. Our success is based on the fact that we were able to build rapport with one another and enhance trust. The team goes through different phases before attaining success. Our success can be based on the Tuckman model which helped the team to become effective (Dyer, 2007). This reflective journal has been maintained through the course.
It discusses the teamwork experienced in the group project and how this helped or hindered application of marketing theories into a practical solution for the business partner. The practice of teamwork in relation to undertaking the marketing project for Myer To undertake the marketing project for Myer, the team had to work together. I recall that the first team meeting was not very successful. This is due to the fact that we were a new team and we were not optimally functioning.
The functioning of our team can be well explained using Tuchman’ s model (Dyer, 2007). All Tuckman phases were vital for the team to work together in a cohesive manner. I can describe our first phase as forming based on Tuckman’ s model. This is where the team was formed and the members met for the first time (Dyer, 2007). The team members were taught on the opportunities and challenges that they were to meet as they work towards a common goal. At this point, there was confusion since some of the members were not sure of their roles.
The team leader helped a lot at this stage of the project. The leadership facilitated the team-building process and explained the marketing project to all team members. The second step in our group can be described in relation to storming. At this stage, I witnessed several conflicts among the team members. Some of the team members competed for influence and there was a low level of trust. The marketing project was facing a major setback since team members lacked tolerance and the roles were not properly defined.
The team leader played a major role in defining the roles, setting clear goals and encouraging mutual feedback. Enhanced communication at this stage was a major drive towards a cohesive team in the marketing project. In the third stage which is norming, it was possible for the team to support the group values and habits. Open communication was supported and mutual trust developed. This was done through team leadership encouragement for members’ participation in their assigned roles. I was able to develop a relationship with team members and it was possible to understand the individual characteristics.
The level of participation in individual project phases increased and professionalism was maintained. Having reached the norming stage successfully, it was possible to work towards attaining the goal. At the performing stage, the group members were able to develop trust and accept each other. The team members had developed competence and were able to make decisions without the need for supervision. It was possible for the team members to focus on their Myer marketing project phases appropriately. Any disagreement was solved within the team positively.
Dyer, W. G. 2007. Team building. San Francisco, CA: John Wiley & Sons, Ltd.
Levi, D. 2015. Group dynamics for teams. California: Sage Publications.