The paper "Ongoing Crisis Communication" is an outstanding example of a management assignment. The main difference between an informative speech and a persuasive one lies in the intention (Hamilton 221). In the case of an informative speech, the intention of the speaker is to educate the audience. The speaker shares information about a subject with the audience with the main aim of helping the audience understand the issue better. For example, a trainer giving an informative speech tends to stick to the facts and avoids attempting to share his or her point of view with the audience.
On the other hand, the intention of a speaker who is giving a persuasive speech is to convince the audience to view the issue from the speaker’ s point of view. Thus, the speaker interprets the information and attempts to convince the audience to take his or her point of view. For example, a salesperson may have to give a persuasive speech to convince the audience to buy a product. B4 This is a presentation by Steve Jobs, the former founder and CEO of Apple Inc.
In this presentation, which is updated, Steve Jobs is making an informative presentation to his internal team. The presentation is about a marketing campaign that the company was planning to run at the time. The marketing campaign, which became very successful, was titled “ Think Different” . One of the most important things about the presentation is how the speaker catches and maintains the attention of the audience. The speaker uses an attention statement right at the start to raise the attention and interest of the audience. He does this by referring to his personal taste and preferences.
Also, the speaker effectively addresses the key points in the presentation. However, one thing about the presentation that I would improve relates to summarising the key points of the effectiveness of the campaign, which I think the speaker fails to do. B7 I think that the principle of consensus often works. I think that people are likely to be persuaded to buy things because other people own that item or are going to buy them. When viewed from the perspective of the principle of consensus, human behaviour can be described as dependent on what other people are doing.
Coombs, Timothy. Ongoing crisis communication, London: Sage, 2014.
Faculty of Business, Government & Law, University of Canberra. Management Communication. 2017.
Gula, Robert J. Nonsense: Red Herrings, Straw Men and Sacred Cows – How We Abuse Logic in Our Everyday Language. Mount Jackson: Axios Press, 2007.
Hamilton, Cheryl. Essentials of Public Speaking, Mason: Cengage, 2014.
Montana, Patrick J. and Bruce H. Charnov. Management. New York: Barron’s Educational Series, 2008.