The paper "Informative and Persuasive Speeches " is an outstanding example of a management assignment. Informative speeches sometimes called informational speeches aims to provide general evidence, statistics, and facts (Burgoon, Guerrero, and Floyd, 2016). The important objective of informative speeches is concerned with the transmission of knowledge to the targeted audiences. Conversely, persuasive speeches are aimed at encouraging audiences to take a specific viewpoint. In accomplishing this requirement, the presenter may utilize information (Petty and Cacioppo, 2012). In employing any of these strategies, it is important to know the audiences, what motivates the audiences, the core beliefs and knowledge qualification (Leathers and Eaves, 2015).
Therefore, the purpose of a persuasive speech is to induce appealing facts to make audiences understand or even to convince the audiences (Cesario and Higgins, 2008). A good example of an informative speech is lectured and schooling learning time e. g. informing on the cooking steps including ingredients while the persuasive speech is the speech targeting the audiences to take a preferred action e. g. encouraging audiences to stop smoking. B4: Search online for an informative speech or presentation that applies to business or industry.
Indicate one part or aspect of the presentation that you thought was effective and one you would improve. Provide a link to the presentation in your entry. Daniels (2009) refers to the Taken Movie, and she utilizes transactions and visual aid to explain the points. Utilization of this strategy is important because audiences can follow the story easy. However, the shortcomings include the clarity of some of the information because she talks about 40 million, but on the visual aid, it indicates 4 million.
In addition, there no audiences which make easier for the presenter to present the informative speech. An aspect of persuasion also exists because she encourages people to stop or contribute towards stopping human trafficking. B7: Do you think the principle of consensus often works – are people often persuaded to buy things because other people own that item, or are going to buy it? Are you susceptible to this kind of persuasion? The consensus is premised on the first-person experience on product and services, and the communication is persuasive in nature (Perloff, 2010). People rely on the views of others in making decisions and influences consumer behavior.
The principle of consensus often works when analyzed from a marketing perspective (Burgoon, Guerrero, and Floyd, 2016). The marketers usually seek the services of celebrities and important individuals in the society. These individuals talk about a product or service and encourage other consumers to purchase the products (Leathers and Eaves, 2015). The phenomenon is common in reality shows and sporting events where some key people wear or use certain products and services, which influences the followers of such celebrities (Cesario and Higgins, 2008). People are often persuaded to buy things because of the influence of consensus and reasons associated with other individuals using or proposing to acquire the products and services (Petty and Cacioppo, 2012).
I am sometimes vulnerable to such persuasion because it is associated with seeking information on products or services (Burgoon, Guerrero, and Floyd, 2016). For example, consumer reviews can be seen as a persuasion because people who have used the products and services present their personal views and experiences on products and services. Hence, society is susceptible to consensus and influences from other people.
Baylor, A.L. and Kim, S., 2009. Designing nonverbal communication for pedagogical agents: When less is more. Computers in Human Behavior, 25(2), pp.450-457.
Burgoon, J.K., Guerrero, L.K. and Floyd, K., 2016. Nonverbal communication. Routledge.
Cesario, J. and Higgins, E.T., 2008. Making message recipients “feel right” How nonverbal cues can increase persuasion. Psychological Science, 19(5), pp.415-420.
Daniels, C. 2009. Informative Speech on Taken Movie. YouTube. Available at: https://www.youtube.com/watch?v=20DkgguBxY4 [Accessed 4 October 2016]
Improvandy. (2016). Sample Elevator Pitch for an HR Professional. Available at: http://improvandy.com/elevator-pitch/examples-of-a-30-second-elevator-pitch/#hrprofessional [Accessed 3 Oct. 2016]
Leathers, D.G. and Eaves, M., 2015. Successful nonverbal communication: Principles and applications. Routledge.
Perloff, R.M., 2010. The dynamics of persuasion: Communication and attitudes in the twenty-first century. Routledge.
Petty, R. and Cacioppo, J.T., 2012. Communication and persuasion: Central and peripheral routes to attitude change. Springer Science & Business Media.