The paper "Good Photographic Depiction" is a perfect example of marketing coursework. Photographic depictions have a high influence on consumer insight regarding a certain food product. During food advertisement, it is necessary to ensure that the visual depiction is supposed to demonstrate a good picture of how a consumer would feel when consuming the respective product. There might be an image and a story associated with the food product and there might be a consumption scene of people enjoying consuming the advertised food product for the viewers to develop some desires of wanting to consume the product.
A good photographic depiction is the one which has some attractive colours and image of the reality of the food product since it enables the consumers to develop a positive attitude towards the brand. The report comprises of the findings and recommendations and justifications Findings According to the findings, it is clear that many people rely on the advertisement for them to gain some more information about a specific product and how to consume it. In addition, the marketers consider the consumer insights as they post an advertisement regarding a certain food product, as well as the target segment because not all consumer segments should be handled the same. It was found out that, the visual depictions are more effective when posted before meals time because many consumers get the influence of taking a food product after viewing an advertisement of the specific food product.
The story besides the image of the food product during the advertisement was found to be very important because it makes people to have knowledge about the food product and to decide to try on the food product especially for the first-time consumers. Recommendations and justifications It is necessary to consider the attitude of the target segment when posting a visual depiction associated with certain food products.
The food product advertisement should contain some true and real information about a food product to avoid misleading of the customers. In addition, there should be differences in how visual depictions of different food products are displayed because customers respond differently to different photographic depictions. 2. Discussion of the findings Consumers behave differently to different advertisements especially if there are some photographs captured regarding a specific item of advertisement.
In food advertisement, the research shows that as the photographic used in the advertisement is attractive, people tend to like to advertised food more compared to food that is advertised with a photograph that is not clear or attractive. It is clear that consumers tend to like some food products when they identify the brand that is either famous common or known with the processing of good and delicious food products. In addition, different segments react differently to different food advertisements.
Once an attractive advertisement is posted regarding a food product that is liked by people, the consumers develop an insight, which in the long run they turn into the action of purchasing that food product. Additionally, consumer insight applies when the food photographic during the advertisement is accompanied by some mass-mediated images, which are likely to influence the decision of the consumer of purchasing that food product.
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