Essays on Scientific View of Creativity Case Study

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The paper "Scientific View of Creativity" Is a wonderful example of a Management Case Study. Today’ s changing technology and increasing pressure are making it imperative that managers understand their role. Their role has grown and with changes taking place, it is bound to increase. Project managers have a big responsibility as an execution of a project lies in their hands. They have various roles to play which will help to define the manner in which an organisation is able to deliver. This makes it important that Planner R Us determines the management of the project in a manner that ensures maximum efficiency and minimum cost. Roles of project manager The role of the project manager is to schedule the projects.

The project manager needs to prepare a schedule that shows when a task will be accomplished. To ensure that it is done accurately the project manager prepares a Gantt chart and necessary changes are made depending on the progress of a particular process (Chapman, 1997). For example, Planner R Us which is looking towards having a festival by the name Rocks & Bands needs to ensure that the festival is held within 10 weeks making it imperative to complete the project on time. The project manager needs to ensure that a team is developed which performs the functions of the organization to ensure that production is carried out without a problem.

Here, the project manager needs to solve conflict and motivate them. (Self Directed Teams, 2010) This will follow the process of forming, storming, morning, and performing which will itself act as a motivating guide. Project managers to ensure efficient leading process should see that the task is completed by the employees, the employees have been categorized so that future responsibilities can be shared by them and records maintained (Brownie, 2010).

This will help the manager to ensure that he is able to use the correct motivational tools for each employee. Project Schedule The following is the table which highlights the manner in which Planner R Us can look towards working so that the project is completed on schedule and in the minimum cost possible Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 A1 A1 A1 E1 G1 K1 K1 K1 K1 K1 C1 C1 H1 H1 H1 J1 J1 J1 J1   D2 F1 F1 F1 F1 I1 I1 I1 I1 I1     B1 B2 B2 L1 L1       The above chart shows that Planner R Us will be able to complete the project within 10 weeks and at the minimum possible cost.

Further, having a schedule spread over 10 weeks provide some space for Planner R Us in case of contingencies. This will thereby ensure that the project is completed on time. Purpose of group work in the project team Group work provides a lot of advantages which were in Planner R Us. Since it involves brainstorming it thereby helps to come up with various new ideas and the best one can be chosen based on the requirements of the company (Tim, 2005).

This improved flexibility as group thinking involves better coordination between me and the other group members. This thereby develops the decision-making process and helps to find members from the group who can add towards the project goal and entrust them with more responsibilities. Problems encountered in the project team Group work also brings negativity as it delays the decision-making process. Time is consumed to arrive at a decision as we in our group had problems related to different behaviors demonstrated by each member who makes it difficult in situations that require a quick decision.

(Smith & Robert, 1994)


Harris, R. 1998. Introduction to Creative Thinking. Retrieved on November 4, 2011 from

Rothenberg, A. 1999. Einstein’s creative thinking and the general theory of relativity: a documented report. American Psychiatric Association, Volume 136, pp. 38-43

Torrance, E. 2005. Scientific View of Creativity & Factors affecting its growth. American Academy of Arts & Science, Volume 94, No. 3, pp. 663-670

Tim, B. 2005. Group Thinking. Critical Thinking on the web, Austhink

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