Essays on Reward Management-Performance Management System - McDonalds Case Study

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The paper 'Reward Management-Performance Management System - McDonald's" is a good example of a management case study. McDonald's is the largest global foodservice retailer, represented by over 31,000 local restaurants catering to more than 58 million people within 118 countries in a day. A number of McDonald’ s restaurants across the globe are owned and managed by independent local men and women. The company aims to become customers’ favorite place as well as a way to eat and drink by offering core favorites which include, McDonald’ s World Famous Fries, Big Mac, Chicken McNuggets and Quarter Pounder.

The strengths of the company include; McDonald ranks highly on the Fortune Magazine’ s food service companies that are most admired, the company operates globally-all over the world, the ability to strictly adhere to the food safety guidelines, the biggest part of McDonald restaurants are franchised out, McDonald owns the best brand recognition across the globe such as the golden arches and Ronald McDonald. However, McDonald has weaknesses such as, a poor test of pizza market which limits the company’ s capability to compete with other providers of fast-food pizza, inability to offer organic foods and vary the provision of seasonal products, franchised operations raise quality concerns and failure to consider healthier options or alternative food for their customers than simply focusing on burgers and grease fried food.

Besides has great opportunities such as establishing more joint ventures with different other retailers worldwide, chances of continuing to venture into existing and new enticing beverage choices and offering optional allergen-free food products, such as gluten-free and peanut-free. Some of the threats to McDonald's include the company’ s marketing strategies that largely entice people of different ages ranging from small children to involve adults as well as the criticism they are subjected to because of it.

In addition, McDonald's faces lawsuits for continuing to offer unhealthy foods that are considered to be addictive additives and a number of consumers are now paying more attention to the importance of healthier dieting (McDonald Company Profile 2015).


List of references

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