The paper "Dell Company and Product Analysis" is a perfect example of a business case study. Dell Computer Company is one of the leading and top growing computer companies in the globe. Dell makes export compliance its first priority and closely sticks to all applicable export regulations imposed by The United States Bureau of Industry and Security. Dell’ s Direct Model, which is mainly responsible for the achievements of the company, offers fast, cost-effective, and customer-friendly ways of manufacture and distribution. Currently, in a market that is constantly changing, the rivals are challenging Dell with the latest and unique products in an attempt to overcome the dominance of the Direct Model (Dell & Fredman 2000).
The growth and development of PC’ s is a prime area in which Dell is able to work for constant success, in spite of the threats that its competitors are posing. The corporation markets particular brand names to diverse consumer segments. It characteristically sells the Optiplex, Precision and Latitude names to middle and large business customers, where the advertising weight of the company is put on the long life cycle, serviceability and reliability (Pealson & Yeh 1999). The Inspiron, Dimension and XPS brands have an orientation towards students, consumers and small home-office environments, emphasizing performance, value and expandability.
Dell directly reintroduced the Dell XPS to target the profitable gaming market. Dell XPS desktop systems make use of blue rather than the black cases are seen on newer Dell PCs. However, since the components of Dell computers are similar to other PC manufacturers, Dell needs to build the current customer base and maintain a strong customer loyalty (Wang, Li, Duan, Yan, Li, & Yang 2007). Market trends The market for PCs has distinguished itself as one of the quickest growing sections of the computer industry.
All through its growth, this market, like many others, has altered very much because of customer demands (Kotler & Lee 2004).
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