Essays on Export Market Analysis - China Case Study

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The paper "Export Market Analysis - China " is an outstanding example of a marketing case study. Ever since the 1990s the China government has encouraged capital flow into the country in form of direct foreign investment. Today many attributes in the country’ s business context continue to attract investors into the country. One of those is the high level of private sector growth (Balfour 2004). The growth requires subsidiary complements and this is where foreign investors have come in. In the recent past, high growth in unexpected banking and high tech sectors has greatly attracted the attention of multinational companies.

Other sectors that are on the verge of boom include energy, electronics, general manufacturing, retailing among others (Walsh 2011). A unique attribute that concerns investors with interest in China is competition with China’ s native companies. The two issues raised are the expansionist strategies of these companies in overseas markets and the favourable treatment they receive from the government and policymakers. the two issues are tricky to negotiate as of today but there are hopes expressed by executives of companies that have established businesses there that the playing ground is poised to be fairer in the near future (Walsh 2011). China has continued with protection policies in some strategic industries even after membership to the WTO.

Some of the protected sectors include agriculture, petroleum products, machinery and certain manufactured commodities. Pundits argue that China still needs to do a lot more to enforce the protocol of accessions and the WTO agreement by an extensive review of its regulations and abolishment of some protectionist measures. It is worth noting the advancements that the country has made in trying to revise its tariffs.

The country was able to reach its benchmark of lowering tariffs on over seven thousand items by the year 2010. For example tariffs on automobiles were down to 25% in 2005 from ranges of 80-100% by the time of signing the agreement (ABS, 2012). China continues to promise the abolishment of other restrictions that are not in line with the WTO guidelines on importation. Such include the elimination of foreign exchange control by the government, import licensing and imposition of import quotas (ABS, 2012).


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