Essays on The Psychological State of Consumer Attitude Research Proposal

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The paper "The Psychological State of Consumer Attitude " is an outstanding example of a marketing research proposal.   The attitude of consumers has been used by commercial managers in their efforts to find the best way into the consumers’ hearts. This is because consumer attitude brings together issues related to communication, social status, identity, physical and mental health as well as decision making. Among the factors that can be monitored among the behaviour of consumers is the customers’ perception. Self-perception with respect to social class and lifestyle has a key role in how the consumer will survey the market and how they turn their attention and react to the market.

According to Henry (2005), the way consumers feel for the game has been the way financial practices are conducted every day. A review of the articles demonstrates that the way consumers perceive themselves influences their consumer attitude. This includes their cultural values, the influence of their children, their perception of lifestyle and brands as well as what they feel satisfies their needs (Van Osselaer and Alba, 2000). This paper shall provide a review of the influence of perceptions on consumer behaviour.

The paper is based on various articles that investigate how self-perception, cultural values, brand, lifestyle and children influence the behaviours of consumers. From the articles, the perception of consumers has been shown to influence their preferences in the consumer market. This perception is not only on themselves but also on the products. Their lifestyles influence how they perceive these products. A review of the articles indicates that the perception of consumers is influenced by many other factors. As will be seen in the findings from the articles, consumers’ cultural values, lifestyle and how they value brands affect their perceptions of products (Davies & Fitchett, 2004).

The decisions made by consumers are also influenced by children, especially adolescent children of the consumers. Further to this, consumers have their attitudes that are related to their ages, among other influences (Sorce, Perotti & Widrick, 2005).


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