The paper "Corporate Level Strategy of Qantas, Australian Supermarket Industry" is a perfect example of a business case study. Facebook is a social networking platform that was launched in 2004 by Mark Zuckerberg. The main objective of the founder was to ensure that there was an interaction between the students at Harvard University. Currently, Facebook has become an important tool that is used by both individuals and businesses to pass information. From the case, the Facebook business model strategy is ‘ brilliant’ because of the following reasons observed from the case: The users are the customers and they do the work: Very few, if any, companies are employing people and at the end of the day not paying them.
Facebook company is one of them and it has employed more than 900 million people who are unpaid (Pretty, 2012). From the case, we find that about 520 million users are actively using Facebook each day. While the number of users continues to grow especially the marketers, this is creating a strong commercial base of the Facebook Company. Facebook brands send traffics thus creating revenue: The reports from Altimeter Research show that Facebook contributes up to 65% of traffics to social media sites.
This has made Facebook have a strong competitive edge in the market compared to other social media platforms. From the case, Facebook was involved in advertising activities where businesses used Facebook to advertise their products and services. This boosted the traffics on the website thus earning Facebook a huge among of revenue (Piskorski, 2011). Facebook Company is agile: The annual revenue of Facebook is about $ 3.7 billion. The cost incurred to have this revenue is about $ 800 million leaving us with a big surprise of a large profit margin.
Apparently, there is no shortage of investors in Facebook Company and no single day passes without having a new investor-either a marketer or an information passer. This increases the traffic thus increasing the revenue of the company.
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