In general, the paper "Marketing Analysis of Cole’ s Supermarket " is a great example of a marketing case study. Similar to other global armlets, the Australian market is gradually but steadily changing. In this regard, the market faces increased macroeconomic factors such as economic and social factors. On one hand, on the economic front, the Australian market growth rate, GDP, and per capita incomes have all increased in the recent past, allowing for increased market spending (McLean, 2013, p. 117). On the other hand, a social paradigm shift has led to changing markets consumer buying behaviours as well as affecting and implications on the consumers’ decision-making models.
Consequently, this has a direct impact on Cole’ s supermarket that supplies food supplies on retail to the Australian market targeting the middle and premium classes with a strategic mission of providing fresh foods at refreshing and affordable prices. In this regard, the changing market conditions have led to a necessity for the organization to re-evaluate its market practices and as such develop alternative strategies and goals. As such, this report develops a review of the organizational situational analysis sing the SWOT and Porters five forces tool, attached under appendix 1 and 2 of the report, to develop strategic viable market alternatives to proactively counter the current and expected retail food industry changes. 2.0 Distribution Alliances An evaluation of the current market analysis on the organizational operations using the porters five forces analysis establishes that the organization faces a market expansion strategy with the rising threat of increased market competition and rivalry from peers such as Woolworths among others. 2.1 Goal and Strategic Plan In this case, the key strategic goal for the proposed strategy will be the development and expansion of the organizational presence and influence across the market.
Keillor (2013, p. 70) argued that through the establishment of forwarding integration market alliance and partnerships, the venture will increase its overall presence in the market through which to counter the growing influence of the competitors as well as small scale retail organisations in the market. Through these alliances, the organization would expand its influence in the market at reduced market costs. The strategic plan in the implementation and execution of the proposed strategic goal will be the reduction of expansion and operational market costs as well as countering the expected rise in small scale retailers in the Australian market.
In this case, evaluations indicate that the Australian market is gradually changing to include small retail ventures. In this case, through establishing alliances with various distributors, the organization will acquire the right to stock and sell its products brands with the respective partners thus expanding its market base (Bock, 2010, p. 27). As such, the strategic plan for the execution of the proposed strategy includes the need for the organization to increase efficiency in resources utilization through increasing the market base and overall revenues at significantly reduced market operational costs. 2.2 Tactical Approaches In order to develop the required distribution market alliances as well as enhance their implementation evaluation success, this strategic plan develops a list of tactical practices and steps that the venture management should execute. The management should initiate the development of a strategic market survey initiative for the evaluation of market not ventured into. In addition, the organizational management should evaluate the available small scale industry distributors with whom to liaise with, where such an alliance should be based on the actual relationship between the distributor and Cole’ s mission and strategic vision goals. Once the strategic relationships are established, the management should develop evaluation techniques to the cot and evaluate the overall rationale and merit of the adopted distribution relationships.
As such, the valuation tools could include revenues and expenses matching under the matching accounting concept as well as establishing market benchmarks.