The paper "Analysis of Volkswagen Emission Scandal Using Ethical Principles" is a perfect example of a business case study. Volkswagen (VW) is one of the leading and most successful automakers in the world. The company opened its doors in 1937 in Germany but has since expanded to become a global brand with its cars found almost in every road in the world (Cavico and Mujtaba 2016, p. 303). At present, the company has three of its car models that are ranked in the top ten best-selling vehicles. The brands are Passat, Golf and Beetle.
The success of VW has been attributed mainly to the good reputation that the company has built for close to a century now as an ethical automaker. However, Gates, Ewing, Russell and Watkins reports in the New York Times of July 19 2016 that Volkswagen suffered reputation damage in 2010 after it was found to have been engaging in diesel emission cheating. This report begins by providing a brief summary of the article and will proceed to analyze the emission scandal using Kantianism and utilitarianism ethical principles. Article Summary In this New York Times article, Gates, Ewing, Russell and Watkins reports of the 2015 Volkswagen emission scandal that involves about 11 million of the VW’ s cars.
According to Gates et al. (2016), the executives of Volkswagen colluded with engineers to cheat on emission from its diesel-engine by fitting the cars with software termed ‘ defeat device” that was capable of sensing when the engines were being tested for nitrogen and speedily reduces the amount of emission from the car engines. Gates et al. (2016) report that, once the test was over, different software was used to revert the process and increase the acceleration and torque, as well as ensured fuel economy.
Using such dubious tactics, Volkswagen cars were able to pass all the emission tests. In total, about 11 million cars were affected while in the United States alone, more than 600,000 VW vehicles were involved in the cheat. This emission scandal involved all the Volkswagen vehicles, including Passat, Beetle, Golf, Jetta, A3, and Toureg.
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