Essays on Elfin Sports Cars - Marketing Challenges Case Study

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The paper 'Elfin Sports Cars - Marketing Challenges " is a good example of a marketing case study. Competition and recent economic recession have posed major challenges even to huge companies like Elfin Sports Cars. The company has been forced to fetch for the market of its products elsewhere in France, Russia, and India. Elfin Sports Cars is a company that has successfully manufactured vehicles for a period of 50 years. The company has been offering a wide range of sports cars that are modernized with a dynamism that facilitates stylishness, comfort, as well as enhanced performance.

For the 50 year period that the company has been in operation, it has managed to manufacture competitive open-wheeler and sports cars in the market (Ichijo & Kohlbacher, 2007). The company has managed to retain its competitiveness as a result of its quality and timely production. Operations at Elfin Sports Car are guided by a strategic policy that is designed to enable it to retain its competitive edge on the global stage. The process of designing the policy involves all the stakeholders so as to ensure its inclusiveness, and this mitigates the chances of dissent while running the affairs of the company (Beise & Rennings, 2004).

This paper elaborates on the products that the company offers as well as their marketability abroad. The primary role of this paper is to investigate the challenges and opportunities in the marketing of Elfin Sports cars abroad. Over the last 50 years, Elfin Sports Cars has manufactured a variety of vehicles that range from the Streamliner of 1959 to the Formula Vees. Other models include the 1980’ s MR9 Formula 5000 and the Big Banger sports cars.

The quality of these products has been exhibited by the fact that the Cars have won at least 29 major titles, including championships. Most notable of the wins are the Australian Sports Car Championships 5 times, the Australian Driver's Championships two times, Formula Ford Title 3 times, and the Australian Tourist Trophies for 4 times (OECD, 2004).

References

Beise, M. & Rennings, K. (2004). The impact of national environmental policy on the global success of next-generation automobiles. International Journal of Energy Technology and Policy, 13(2): 272-283.

Button, K., Ngoe, N. & Hine, J. (2005). Modelling Vehicle Ownership and Use in Low Income Countries. Journal of Transport Economics and Policy, 27, (1): 51-67.

Ichijo, K. & Kohlbacher, F. (2007). The Toyota way of global knowledge creation the 'learn local, act global' strategy, International Journal of Automotive Technology and Management, 7(2): 116-134.

Lambert, Z. (2000). Product Perception: An Important Variable in Price Strategy. Journal of Marketing, 34, (4): 68-71.

OECD (2004). Can Cars Come Clean? Strategies for Low-Emission Vehicles: Strategies for Low-Emission Vehicles, New York: OECD Publishing, pp 69 - 70

Rao, A. & Monroe, K. (1999). The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review. Journal of Marketing Research, 26, (3): 351-357.

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