The paper "MacDonald’ s Venturing into the Iranian Market" is a great example of a case study on business. MacDonald’ s venturing into the Iranian market may be smooth if necessary strategies are used. Among these includes the acquisition of already-established outlets, or getting into joint ventures. However, there is a need to establish as a single entity without merger or even joint ventures as strategies for entry. International managers working at MacDonald’ s should be culturally competent, and also hire staff that reflects the same. Training and development may be necessary for employees who are not savvy in the mentioned areas.
The food industry in Iran is teeming with MNCs like Manhattan Grill and Versailles Restaurant, which implies that MacDonald’ s as well stands a chance of doing equally well in Iran. However, there is a great need to follow the laid-down procedures since Iran is a country that is highly conservative as the leadership is highly influenced by religious leaders. This paper exploits the macroeconomic factors that influence the business environment in Iran, particularly narrowing down to the issues that may affect MacDonald’ s entry into the market. Introduction The environment in which a business operates contributes greatly to its success.
More often than not, harsh political conditions in a country are likely to see a business experience dwindling fortunes over a period of time. Conversely, a great environment will ensure that business thrives. Macro issues arising from various influencing factors always keep a business wanting to use strategies to deal away any risks that may affect the business. Besides dealing with such arising issues, companies are wont to use corporate social responsibility as a channel through which it can appease the communities within which it operates.
For instance, it may start a program to restitute the environment around the company, as a move to create better-living conditions for residents of the said area. Issues that arise from its operations around this area may also need some form of response to create harmony, just in case these issues are likely to cause jitters. For instance, MacDonald’ s may need to carry out activities that auger well with the cultures of the people of Iran if it wants to operate with a lot of ease in Iran.
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