The paper “ Social Marketing Campaign on Domestic Violence” is a breathtaking example of a report on marketing. Various social marketing campaigns exist especially on the issue of domestic violence. This is one of the areas that attract potential researchers due to its effects on society. It is worth noting that domestic violence does not spare anyone in the family once it occurs. It affects men, women, and children and to some extent, it spreads to third parties that may have nothing to do with what goes on in the family. To ensure cases of domestic violence are put under control, the need for a social marketing campaign concerning this issue is of paramount importance.
In this report, domestic violence against men is put under scrutiny with the aim of looking at whether the social marketing campaign is successful or not. One in three campaign is one of the most notable social marketing campaigns which seeks to raise an alarm concerning violence against men. In this campaign, the author aims at sensitizing the society the need to protect men against various forms of domestic violence.
Many people may ignore the plight of men in domestic violence basically because the society still believes men are not subject to suffering its effects directly. However, many men throughout the world undergo serious suffering due to abuse in the family especially in the hands of violent women. The main problem is that men do not speak out their suffering like women thus the society may not be aware of their plight (Campbell, Neil, Jaffe, & Kelly, 2010). This social marketing campaign mainly addresses why society should consider men when creating awareness against domestic violence. Although this social marketing campaign also covers violence against all members of the family, it points out that many other campaigns addressing the plight of women do exist.
In this case, the campaign gives wider coverage of violence against men in the family. However, it has not been successful as it would have been expected due to the lack of sufficient co-operation from the target audience. Governments and civil society organizations do not really carry out sensitization programs on violence against men.
In addition, men are less likely to express their suffering due to fear and intimidation (O’ Leary, & Slep, 2012). Their main concern is how the society would take them if they confess openly about their suffering as a result of domestic violence. This makes it hard for them to change thus hindering the success of this particular social marketing campaign. The main barrier to behavioral change, in this case, is the societal perception on the issue of domestic violence. Most social marketing campaigns on domestic violence purely point at men as perpetrators of abuse.
This makes society believe that women and children are the only victims of violence (Flood, 2011). As a result, violent women take advantage of this perception and coverage to humiliate their husbands. They cannot change their violent behavior since they know no one cares for their men. Furthermore, men opt to remain silent on this issue and the few who speak out are not taken seriously. This campaign points out to these barriers with the aim of disclosing the underlying challenges in the fight against domestic violence.
To some extent, the campaign sheds light on the holistic awareness and sensitization campaign against violence. In this way, there is a sigh of relief to men who suffer abuses since the campaign is taking a holistic approach to fighting violence in the family.
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