Essays on Toyotas World Market Share Case Study

Tags: Toyota
Download full paperFile format: .doc, available for editing

The paper "Toyota’ s World Market Share" is a perfect example of a case study on marketing. In the modern-day world, the Middle East has become one of the regions where the business has been booming. Many business enterprises have been set up which has resulted in infrastructure development and other economic and social development. One of the countries enjoying this experience is Qatar. This is a monarchy state where no elections are held to elect the head of state or government. Instead, it is hereditary where the preceding Emir chooses who amongst his family members should succeed him.

The economy of Qatar is mainly dependent on oil and natural gas that are mined in different parts of the country. These resources have made Qatar the wealthiest country in the world in terms of gross domestic product. This country has been voted several as one of the best to do business. The government has set friendly requirements for investors as a way of promoting investors to come and invest in the country. Today, Qatar has a population of around two million people.

However, out of the two million, the local population represents about a quarter of that population. This is an illustration that this country is a haven for people of diverse cultures and backgrounds. Some of the well-known brands to have set up their business in Qatar is the Toyota Corporation from Japan. 2.0 A brief History of Toyota Corporation Toyota is an automobile company from Japan that was founded in 1933 by Kiichiro Toyoda. According to Shimokawa (2010), the company rose from humble beginnings, and two years after it began its operations, the company availed to market its first twenty vehicles.

He has observed that this was the beginning of the good times of this infant company. In subsequent years, the number of vehicles produced increased. Furthermore, the company diversified its operations to include trucks, cars, and buses. He says that, in 1937, Toyota company was incorporated a move which meant that it could receive a financial boost from the Japanese government. After several years of operations in Japan, the company’ s management decided it was time to spread its operations in the world market.

As a result, in the 1960s, the company established a new plant in the United States of America. A move to the United States made sure that the company was open to foreign direct investment. From this point on, the company has never looked back, which has resulted in the production of numerous car models than any other automobile company in the world today.

References

Casson, M. (2011). Multinationals and World Trade: Vertical Integration and the Division of Labour in the World Industries. New York: Routledge.

Czinkota, M. (2009). Emerging Trends, Threats and Opportunities in International Marketing: What Executive Needs to Know? New York: Business Expert Press, LLC.

Kaoru, A. (2010). Japan and the Contemporary Middle East. New York: Routledge.

Mababaya, M. (2002). The Role of Multinational Companies in the Middle East: The Case of Saudi Arabia. London: Universal-Publishers.

Shimokawa, K. (2010). Japan and the Global Automotive Industry. New York: Cambridge University Press.

Wimmer, E. (2012). Motoring the Future: VW and Toyota Vying for Pole Position. New York: Palgrave MacMillan.

Wright, W. (2001). The Political Economy of Middle East Peace: The Impact of Competing Trade Agendas. New York: Routledge.

Download full paperFile format: .doc, available for editing
Contact Us