Essays on Employment for Vision Impaired Case Study

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In general, the paper "Employment for Vision Impaired" is a perfect example of a marketing case study.   General disability has become a major problem in the society today especially with the inability of people to access various employment opportunities depending on the type of the disability that their face. Disability has contributed to the rise of discrimination in different sectors and even though governments have established measures to ensure that those with disability have the ability to access various employment opportunities with essential support. However, vision impaired is some of the most disadvantaged groups in the society especially on how they are treated in the employment sector.

Visually impaired are hampered by their disability to see which makes it harder for them to execute certain duties (McDonnall, 2010). Their inability to see limits them for using certain equipment's or attend to certain duties which make it difficult for them to access employment opportunities. Furthermore, in most cases, they require support given that they mostly rely on the feeling concept when carrying out their activities. However, various industries have identified the need to include the visually impaired, but they have been hampered by their inability to come up with ways to help the visually impaired to execute different responsibility (Giesen, and Hierholzer, 2016). Visual impaired and people with other significant disability should be provided with employment opportunities, and it is upon the company management to ensure that there are measure in place to facilitate their induction into the team and formulate the way in which they are supposed to execute their duties (Clements, Douglas, and Pavey, 2011).

Therefore, it is vital to identify ways in which the visually impaired can be aided in their day to day activities by the company also to make sure that they are well included in day to day running of the company operations which has been a challenge over the years. Failure to see is a major drawback to individuals executing various activities especially in cases where the sense of feeling may not work.

It is difficult for visually impaired to access employment opportunities in the medical world where the ability to see is important to make sure that individuals succeed in their working environment (Dibb, 2014).

Furthermore, other industries such as engineering and other visual sensitive industries may be unable to create a room where visually impaired can successfully carry out various operations. Even though various initiatives such as the Dialogue in the Dark has been initiated to help in promoting the welfare of the blind, it is still not enough to ensure that they have the necessary access in the employment sector which is needed (Zhou, Smith, Parker, and Griffin-Shirley, 2013). Blind people face significant challenges not only in executing their daily activities but their failure to secure employment needs to be addressed to ensure that they have the necessary support structures to succeed.

The inability to visually interact with others makes it difficult for a person to have equal access to various social amenities (Pascolini, and Mariotti, 2011). This has caused an increase in discrimination in terms of accessing employment opportunities given that the employers are unable to use the support structures to aid the blind in executing their daily tasks.


Clements, B., Douglas, G. and Pavey, S., 2011. Which factors affect the chances of paid employment for individuals with visual impairment in Britain?. Work, 39(1), pp.21-30.

Colgan, J.C., Bopp, M.J., Starkoff, B.E. and Lieberman, L.J., 2016. Fitness Wearables and Youths with Visual Impairments: Implications for Practice and Application. Journal of Visual Impairment & Blindness (Online), 110(5), p.335.

Dibb, S., 2014. Up, up and away: Social marketing breaks free. Journal of Marketing Management, 30(11-12), pp.1159-1185.

Giesen, J.M. and Cavenaugh, B.S., 2013. Disability insurance beneficiaries with visual impairments in vocational rehabilitation: Socio-demographic influences on employment. Journal of Visual Impairment & Blindness (Online), 107(6), p.453.

Giesen, J.M. and Hierholzer, A., 2016. Vocational rehabilitation services and employment for SSDI beneficiaries with visual impairments. Journal of Vocational Rehabilitation, 44(2), pp.175-189.

Jang, Y., Yun-Tung, W., Lin, M.H. and Shih, K.J., 2013. Predictors of employment outcomes for people with visual impairment in Taiwan: The contribution of disability employment services. Journal of Visual Impairment & Blindness (Online), 107(6), p.469.

McDonnall, M.C., 2010. Factors predicting post-high school employment for young adults with visual impairments. Rehabilitation Counseling Bulletin, 54(1), pp.36-45.

Pascolini, D. and Mariotti, S.P., 2011. Global estimates of visual impairment: 2010. British Journal of Ophthalmology, pp.bjophthalmol-2011.

Schuster, L., 2015. Competition and its influence on consumer decision making in social marketing. Journal of Marketing Management, 31(11-12), pp.1333-1352.

Venturini, R., 2016. Social marketing and big social change: personal social marketing insights from a complex system obesity prevention intervention. Journal of Marketing Management, 32(11-12), pp.1190-1199.

Vidourek, R.A., King, K.A., Rosen, B.L. and Fehr, S.K., 2015. Using The Health Belief Model To Explore Female's Perceptions Of Male Hpv Vaccination. American Journal of Health Studies, 30(4).

Zhou, L., Smith, D.W., Parker, A.T. and Griffin-Shirley, N., 2013. The relationship between perceived computer competence and the employment outcomes of transition-aged youths with visual impairments. Journal of Visual Impairment & Blindness (Online), 107(1), p.43.

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