The paper "Impact of Technology on Business Communication" is a good example of business coursework. Increased globalization and technology advancement has led to the development of highly innovative information technology trends which have played an imperative role in enhancing business communication. Information technology has improved the efficiency of communication in contemporary businesses and it can be established that traditional communication strategies such as face to face communication are not particularly necessary for communication within the business occur. Effective communication requires that there is a direct link between the conveyer and the recipient of the information in order for it to be effective (Dwyer 2009, p.
109; Fontenot, 1994, p. 68). Increased commitment among individuals has however led to the development of gadgets that enhance communication even in the absence of contact between the communicating parties. Technology has led to the development of communication gadgets such as telephone, fax and mobile phones which can be used to pass information from one person to the other (Satterwhite 2007, p 6). This has not only increased convenience but it also saves costs associated with business travelling for business communication (Hengst & Sol 2001, p.
129). In order for communication to be effective, the need for immediate delivery of the message is important because it ensures that a response can be obtained immediately (Satterwhite 2007, p 104 – 105; Fontenot, 1994, p. 69). This is an advantage associated with face to face communication. Currently, however, business schedules limit time availability and technology has therefore helped in enhancing instant delivery and response to communicated messages through mobile phones, chatting, video conferencing and conference calling. The internet remains one of the most innovative technological trend and which has impacted on business communication to a significant level (Rampur, 2011).
Communication among individuals within an organization is not only enhanced through the use of instant communication methods such as email and instant messaging but decisions are also more informed, based on the availability of valuable information on the internet (Guffey & Almonte 2009, p. 2-5). This is in accordance with what Summers and Brett (2009, p. 3-8) note that research is highly important in ensuring that informed communication is ensured.
Improvement in technology has ensured that individuals can communicate more easily without the need to meet or use cumbersome communication methods such as letters. The use of emails, instant messaging, video conferencing and conference calling and online chatting has made distance irrelevant as far as business communication is concerned (Guffey & Almonte 2009, p. 84; Lubbe 2007, p. 21). The use of video conferencing is especially an amazing development because it helps executives to conduct meetings with their business associates without having to arrange a meeting because they can see each other through a camera and computer screen (Salehi-Sangari 1997, p.
53-55). Given that the internet connects people globally, it has become even easier for companies to venture into international markets and still manage to control their businesses by communicating via the internet. Company websites are a good source of information for the company’ s stakeholders including employees, customers, suppliers and shareholders. The use of websites which has also been enabled by the invention of the internet provides a platform in which company information that is of relevance to various stakeholders can be communicated (Cheng-Min & Chieng-Yun 2006, p.
910-911). Shareholders, for example, can track the performance of their investments through reading news from the company, financial statements and following the changes in the company stock prices from the company website (Lubbe 2007, p. 42). Customers are also well informed about various products and services through the website. This is an indication that communication has been enhanced through the development of technology.
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