The paper 'Benefits that Supply Chain Collaboration Could Bring to Business’ s Sustainable Development" is a great example of a business research proposal. This research brief seeks to identify a research approach that will be used to find out the exact benefits that supply chain collaborations have towards sustainable development in businesses. According to Peters, Hamprecht and Hofstetter (2005), collaborations in the supply chain enable supply chain partners to create individualized and unique sources of consumer value, which enhances the sustainability and competitive advantage of the entire supply chain and that of individual businesses.
The importance of supply chain collaboration in relation to fostering sustainable development in business has been underscored by Roberts (2003), Vachon and Klassen (2006), and Peters et al. (2005) who observe that in many cases, stakeholders do not distinguish between an organisation and its partners in the supply chain. As such, if an organisation or one of its partners in the supply chain misses a standard, the responsibility is almost always transferred to the company that has direct contact with consumers. According to Tang (2006), collaboration in the supply chain enables tight management and cooperation among partners, thus creating an enabling environment for developments of a sustainable nature. Aims and Objectives The main objective of the research will involve identifying whether collaborations in supply chains always have an effect on the sustainability of business development.
Additionally, the research will seek to find out if there are specific types of supply chain collaborations that are more effective than others in enhancing sustainable business development. In consideration of the foregoing, the research will seek to answer the following questions: Do supply chain collaborations always lead to sustainable developments in business? Are there specific supply chain collaborations that enhance sustainable development in business compared to others? Proposed Research Methods To meet the above-stated research objectives, quantitative research will be used.
The suitability of quantitative research is underscored by the purpose of the research, which is to understand and interpret the interaction between supply chain collaborations and sustainable developments in business. Additionally, the sample will include 100 firms, which will be selected discriminately among firms that have established supply chain collaborations. The researcher will conduct interviews with relevant operations managers in all the 100 firms, during which time open-ended questions will be asked.
From the responses, the researcher will identify themes, patterns or features in the data analysis phase. Based on this, the researcher will obtain specific findings, from which a theory or hypothesis will be generated, which will be included in the ‘ findings’ section of the research. Rodrigues (2009, p. 3) defines the interview as “ a data-collecting method which usually involves personal visits to respondents at home or at work” . From the interviews, the researcher obtains highly specific data in a relatively shorter time compared to questionnaires.
From the interviews, the researcher is also able to get a general understanding of the people being interviewed, their perceptions, and beliefs (Rodrigues 2009). According to Rodrigues (2009), the qualitative approach to research is ideal where a researcher intends to investigate, discover and construct a new understanding of a specific social phenomenon. It is also an ideal approach to studying behaviour in a specific environment, hence making it a viable approach to understanding how supply chain coordination affects sustainable developments in business.
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