Essays on Influence of Corporate Social Responsibility on Competitive Advantage in Australian Companies Assignment

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The paper "influence of Corporate Social Responsibility on Competitive Advantage in Australian Companies " is a wonderful example of a Management Assignment. Corporate social responsibility (CSR) has become a topic of interest and an object of focused research for most companies in Australia due to the publicity of fallouts caused by corporate wrongdoings. The engagement in CSR today is not a result of the pressure from Australian governments as it was in the eighties when corporate social responsibility first became an upcoming topic (University of Toronto, 2010). Companies are voluntarily engaging in corporate social responsibility for they have released that it can be used as a tool to reduce the effects of public scandals on their customer base.

These events, as well as other factors such as customers' increased interest in the topic, have caused the influences of social corporate responsibility on organizations to become highly popular. This research is important since it aims at determining the influences of corporate social responsibility (CSR) on an organization’ s competitive advantage as well as their association, in relation to the tangible and intangible the organization has on its disposal.

It will enlighten the companies and firms on this topic, which will in return help the administrators in decision-making processes, especially marketing. Problem Statement The studies conducted on the influences of corporate social responsibility (CSR) in an organization are limited. The majority of the existing studies focus on corporate social responsibility as a phenomenon itself without venturing further into the concept. This study will fill the knowledge gap by providing findings on the effects of social corporate responsibility on an organization’ s capability to develop a competitive advantage as well as the correlation between corporate social responsibility and competitive advantage.

Applied business research methods will be used to delve deeper into the decisions on corporate social responsibility in organizations (Zikmund, Babin, Carr, & Griffin, 2010) Research Objective The main objective of this research study is to determine the influences of corporate social responsibility (CSR) on an organization’ s competitive advantage as well as their association, in relation to the tangible and intangible re the organization has on its disposal Research Questions This research is trying to establish the influences of corporate social responsibility of on a firm’ s competitive as well as establish the relationship that exist between the two factors.

This research attempts to answer the following questions: What are the effects of corporate social responsibility on an organization’ s reputation or name? Using the resource-based view framework, how can organizations achieve competitive advantage? What is the link between social corporate responsibility and competitive advantage in an organization? Research Hypotheses The following hypotheses are the outcomes of research done based on previous study findings on the stated research problem. 1. Reputation H0: CSR has no significant effect on a firm’ s reputation H1: CSR has a significant effect on a firm’ s reputation 2.

Resource-based view framework H0: the resource-based view framework does not play a key role in the development of a competitive advantage H1: the resource-based view framework plays a key role in the development of a competitive advantage 3. Competitive advantage H0: there is no relationship between CSR and firm’ s competitive advantage H1: there is a relationship between CSR and firm’ s competitive advantage Literature Review Corporate social responsibility (CSR) has become a thing in today’ s business world, the relationship between the CSR and the success of a business being the major research objective (Zikmund, Babin, Carr & Griffin 2010).

The research will try and give some factors of the CSR that makes a company either successful or not on the basis of the decisions made by the management on CSR. The fundamental reason for CSR in firms today is not because of government directives on the matter or any other directives. It is a voluntary process engaged by firms on its relationship with the public (Lee & Kotler 2013). This can be of benefit to the firm by reducing controversies and scandals and even strengthen customer-business relationships. The question on CSR is important since it is one of the responsibilities of the firms to be participants in community issues and how these responsibilities affect the company’ s performance in general (Hopkins 2012).

The question gives us an insight into how some firms manage these responsibilities for the success of the firm’ s objectives. The topic of CSR is surely how the company interacts with the community and maybe how they give back to it. The success of the company is based on the support of the customers and most firms get their customers from within the firm, hence, a way to give back is by this CSR (University of Toronto 2010). The research will be designed in a concise and done in a particular manner.

The current situation gives the present organization of the corporate social responsibilities the firm does and how they are managed. A problem statement is also given to show what problems are faced in the research and also the expected ones. The research objectives give the main reason why the research is done and also includes the thesis statement.

The main aim of this research is to determine the influences of corporate social responsibility (CSR) on an organization’ s competitive advantage as well as their association, in relation to the tangible and intangible the organization has at its disposal. The objective of the research gives us different reasons as to why the research was done in the first place Experimental Design and data sources There is a lot that can be done to check the importance of corporate social responsibilities (CSR).

In this unit, I will be giving design for my research, which is how it is designed and how it is important. The research objective is to find the link between the level of performance of a company and corporate social responsibilities. the way the firm conducts some of its responsibilities and how they manage it may give a difference, either positive or negative on the level of performance of the company. For this research, the experiment will be a quasi-experiment. This is to means that the firms I will be researching for the link between CSR and performance will not be controlled by me.

Since it is the firm’ s decision to take the task of CSR and manage it on its own, I may not be able to give a say during the practice. For some firms, I will be looking at their performances, in the past, during a period in which they did some activities with the community.   Independent variables: The different activities the company engages within the community, another is the community’ s participation in these events. Blocking variables: the validity of data is a blocking variable.

Determining the level of community participation is another. Dependent variables: Company’ s performance after the events with the community (Lee 2013). Extraneous variables: gauging the level of performance of the company before and after the events. The validity of data received for the research is important. It measures the correctness of the results and reports. As for the internal validity, I will keep a log of every event and the date and time spent in the research. Another way to ensure this validity is to ensure that the data and results received are not doctored even if they are not what I was expecting.

As for the external validity, I will ensure that the sources of references are valid, that is the materials are not just from hearsay but valid publications. Another is to ensure that the company gives documentation of their performances and true documentation that the CSR activities were done. In conclusion, the literature given will give us the much-needed information and documentation on CSR which is relevant to the whole project. The design also gives us the different types of variables to expect and test in order to get the results that support the hypothesis (Zu 2009).

The way the research is to be carried out is divided into many quotas and separated by different tasks that bring us to the aforementioned questions that are must be answered. Also to be discussed is the questions asked. Also are the hypotheses, which are the theories that have been given in order for the researchers to explore and give an account for them, they may be negative or positive.

Sampling procedures will be put in effect to answer all the questions asked in the literature review. Some ways that might give us the information is through conducting interviews and also giving questionnaires (Lee, 2013). The interviews will give the involved their true status and also their view of what they feel about corporate social responsibility. These questions conducted will help the company get firsthand information about what they are to expect during social events and what they are to get.                

References

Kazmier, L., &Staton, M. (2003). Business statistics (Abridgement [ed.] / ed.). New York: McGraw-Hill.

Newbold, P., & Carlson, W. (2007). Statistics for business and economics (6th ed.). Upper Saddle River, N.J.: Pearson Prentice Hall.

Hopkins, M. (2007). Corporate social responsibility and international development: Is business the solution?. London: Earthscan.

Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2010). Business research methods. South-Western: Cengage Learning.

Hopkins, M. (2007). Corporate social responsibility and international development: Is business the solution?. London: Earthscan.

Lee, N., & Kotler, P. (2013). Corporate social responsibility: Doing the most good for your company and your cause. Hoboken, N.J: Wiley.

Mullerat, R. (2010). International corporate social responsibility: The role of corporations in the economic order of the 21st century. Austin: Wolters Kluwer Law & Business.

University of Toronto. (2010). The rising importance of corporate social responsibility. Retrieved from http://www.research.utoronto.ca/corporate-social-responsibility/

Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2010). Business research methods. South-Western: Cengage Learning.

Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2010). Business research methods. South-Western: Cengage Learning.

Lee, N., & Kotler, P. (2013). Corporate social responsibility: Doing the most good for your company and your cause. Hoboken, N.J: Wiley.

Zu, L. (2009). Corporate social responsibility, corporate restructuring and firm's performance: Empirical evidence from Chinese enterprises. Berlin: Springer

University of Toronto. (2010). The rising importance of corporate social responsibility. Retrieved from http://www.research.utoronto.ca/corporate-social-responsibility/

Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2010). Business research methods. South-Western: Cengage Learning.

University of Toronto. (2010). The rising importance of corporate social responsibility. Retrieved from http://www.research.utoronto.ca/corporate-social-responsibility/

Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2010). Business research methods. South-Western: Cengage Learning.

Lee, N., & Kotler, P. (2013). Corporate social responsibility: Doing the most good for your company and your cause. Hoboken, N.J: Wiley.

Mullerat, R. (2010). International corporate social responsibility: The role of corporations in the economic order of the 21st century. Austin: Wolters Kluwer Law & Business.

Hopkins, M. (2012). Corporate social responsibility and international development: Is business the solution?. London: Earthscan.

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