The paper "Research Inquiry for Managers" is an outstanding example of a management assignment. Research is an integral and fundamental aspect of contemporary profit and non-profit organizations (Creswell, 2003). In order to understand the competitor, know the needs, tastes, preferences, expectations and buying behavior patterns, to effectively develop relationships and promote employee growth and in order to make effective, appropriate and sustainable strategic plans; one needs research to accomplish it (Schwab, 2005). The role research play in modern-day business and market environments cannot be undermined. This is because it means success or failure of organizations and the ability of organizations to counter shifting political, ecological, social, legal, economical, cultural, and technological external business and market forces (Jennings, 2010).
Research in any field help managers in strategizing and managing decision making and problem-solving processes, fostering policy-making, comprehend the motivations, requirements and the level of satisfaction for end-users, in developing and adoption of a new product, and in analyzing field activities and industry needs (Veal, 2005). This report will candidly highlight various issues, concepts and aspects of tourism and leisure research, which will be, constituted in three sections namely section A that shall answer definitions, section B that will offer short answers and section C that will discuss a case study. Section A: Definitions 1.Convenience sampling design 2.Reliability 3.Stratified Sampling design 4.Postmodern paradigm 5.Descriptive statistics 6.Population frame 7.The measure of Central Tendency 8.Bias 9.Ethics 10. Exploratory research 11.Purposive sampling 12.The Ratio scale 13.Face Validity 14. The Frequencies 15. External validity 16. Criterion-related validity 17.Snowball Sampling 18.Qualitative Research 19.Focus Group Discussions 20.Quantitative methodology Section B: short answers questions Question 1 The aspect of sampling entails the art, procedure and methods of choosing a proportion of the universe or population in order to establish the distinct traits or attributes of the entire population. It is imperative that the sample chosen is illustrative of the entire population (Schwab, 2005).
On the other hand, the sampling frame is, referred to as the listing of all factors/ elements from which the sample is drawn (Jennings, 2010). The most appropriate sampling method is a stratified sampling method. Stratified sampling involves setting the population into homogeneous subgroups (Malthotra, et al. , 2004). It is imperative that each element of people in the jurisdiction are, allocated definite stratum to minimize the sampling error by ensuring validity between and within strata.
The benefits of the stratified sampling method are through the division of the population into individual strata, it allows the researcher to draw conclusions about definite subgroups which would otherwise remain not captured in other random sampling methods (Creswell, 2003). By ensuring strata are picked based on bearing to set criteria rather than sample accessibility and convenience, the method results in effective, accurate and reliable statistical approximation (Veal, 2005). Moreover, the method enables utilization of diverse sampling procedures and allows better correspondence of statistical power of analysis linking strata by sampling an equivalent number of inhabitants from strata with different sizes within the jurisdiction (Jennings, 2010).
The appropriate sampling frame, in this case, is the use of maps; this will ensure all areas of the sample targeted are effectively covered. Maps ensure the entire population is accurate, represented and ensure no elements of the population are missing.
Creswell, J.W. 2003. Research design: qualitative, quantitative, and mixed method approaches. London: SAGE.
Jennings, G. 2010. Tourism Research (2nd Ed). Milton, Qld: John Wiley & Sons.
Malthotra, N., Hall, J., Shaw, M., & Oppenheim, P. 2004. Essentials of Marketing Research: An Applied Orientation. Frenchs Forest: Pearson Education Australia.
Schwab, D.P. 2005. Research methods for organizational studies. London: Routledge.
Veal, A. J. 2005. Business Research Methods: A Managerial Approach, 2nd Ed. Pearson Education Australia, Frenchs Forest.