Essays on Nokia - in the Face of Avid Competition and Declining Sales Research Paper

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The paper “ Nokia- in the Face of Avid Competition and Declining Sales” is a thoughtful variant of the research paper on marketing. Nokia corporation provides equipment in telecommunication, internet services, applications, music, digital media, and digital map information. The company is located in Finland as its headquarters. Nokia Corporation has always enjoyed a huge market share in the manufacture and sale of mobile phones under the Nokia brand globally. The company has an employee base of more than 100000 people spread over 120 different nations across the globe. The revenues of the company in the fiscal year 2012 were recorded at 30 billion Euros, a decline from the previous year.

The company has an asset and equity base of 30 million Euros and 8 million Euros respectively. Currently, the company is being faced with a possible 7 billion dollars acquisition from Microsoft Inc after a decline in the volume of its sales and revenues. Business problemFor the past five years, Nokia Company has been observing a worrying trend of decline in its volume of sales and revenues. Despite the fact that the company’ s products have a large market presence and market share, the company seems to have lost its competitive edge.

One of the major reasons for this decline has been brought about by the great level of competition that the brand has faced from other telecommunication companies such as Apple, Samsung, and HTC. The new hype in the mobile market and the advent of smartphones running on the Android operating system has led to a huge drop in the volume of sales of Nokia mobile phones. People are now rushing to buy phones that run on the android system.

The android operating system has the capacity to run multiple applications on one device and this has made phones running on the system become more appealing. Efforts by the Nokia Company to produce smartphones to march those in the market have proved futile. Apple Corporation continues to grow stronger despite not using android because it has an appeal to a select market. Nokia on the other hand has to compete with other mobile phone manufacturers for the already flooded market.

The results of financial data recorded in the last five fiscal years for the company have shown a declining trend. The company intends to analyze the future of the company using the research that will be carried out here.


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