Essays on Determinants of Customer Satisfaction in the Non-Alcoholic Drink Industry Research Proposal

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The paper "Determinants of Customer Satisfaction in the Non-Alcoholic Drink Industry" is an excellent example of a research proposal on management. This proposal is seeking to investigate the determinants of the satisfaction of the customers in the non-alcoholic drink industry while taking a case study of the Coca-Cola Company. Organizations in the industry have realized the benefits of ensuring that customers are satisfied in the process of achieving competitive advantages. Coca-Cola Company is committed to ensuring that the customers are satisfied with the aim of enhancing the level of customer satisfaction.

In the process of conducting the investigations, the researcher will employ the use of three research questions that can include: What is the influence of product quality on customer satisfaction in the Coca-Cola Company? What is the role of product brand image in ensuring customer satisfaction in the Coca Cola Company? What are the impacts of pricing strategy on the level of customer satisfaction in the Coca-Cola Company? The above research questions will be of help in guiding the researcher to conduct the research in a way that can ensure accurate results are realized.

A descriptive research design will be used to ensure the necessary research findings are properly described and presented. The survey will make use of a sample size of 200 respondents. The purpose of this proposal is to investigate the factors that can determine the customer satisfaction in the non-alcoholic drink industry with coca-cola Company as the case study. Coca-Cola Company has been operating in a very competitive industry due to the many firms that are offering similar products. However, the management of the coca-cola company has been working towards improving its competitive position in the industry by ensuring customer satisfaction.

The non-alcoholic industry has been very competitive as competitors like PepsiCo and Nestle have competitive strategies geared towards improving the market share. However, the Coca-Cola Company has managed to have the largest market share in the industry with more than 10% of the total non-alcoholic drinks globally (Chung, et al, 2006).


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