Essays on Research Methods in Leisure and Tourism Coursework

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The paper "Research Methods in Leisure and Tourism" is a perfect example of management coursework.   Contemporary market and business environments are characterized by advancement in technology and increased globalization which has shrunk the world into a global village where people from varied cultural backgrounds easily interact and transact business. According to Albricht (2007), the multicultural environment makes it necessary for modern-day organizations to learn how best to manage culturally diversified workplaces and to obtain the benefits generated by such environments. The enhanced need to diversify and effectively meet the needs and rising demands of the multicultural global consumer means that organizations cannot merely apply the one-fit all management approach (Lippman, 2006). Since the management of multicultural organizations is a new concept, there is a need to critically evaluate research studies conducted on the subject in order to examine the effectiveness of management of multicultural organizations and examine what does work and what does not.

This report seeks to critically review the research methodologies and approaches used by two peer-reviewed articles focusing on the management of multicultural organizations. A comprehensive understanding of research methodology is vital in helping one critically assess research studies conducted by other researchers and thus, helps in evaluating the reliability, accuracy, consistency, validity, and relevance of their research findings (Mitchell & Jolley, 2009).

In addition, the knowledge on research methodology helps a researcher to know which research approaches and methods to use based on what they need to investigate to ensure they obtain reliable, relevant, and accurate findings that add vital information to the research area and generate new research questions. When carrying out meaningful research it is imperative for the researcher to be impartial, unbiased, accurate, and critical.

The researcher should be able to generate and form balanced and objective opinions and be in a position to ensure their personal point of views and judgments do not interfere in their review of other’ s people’ s work (Walsh, 2001). Walsh (2001) asserts that personal inclinations, attitude, and beliefs should not interfere in how researchers collect data, process data and present the data which safeguards against research bias which generates research errors that influence the accuracy, reliability, consistency, and validity of the research findings.


Albricht, M.H. 2007. International HRM – Managing Diversity in the Workplace. European Business Review, vol. 13, no. 1, pp. 74-76.

Bernard, H.R. 2000. Social research methods: qualitative and quantitative approaches. Sidney: Sage Publications.

Cohen, L, Lawrence, M. & Morrison, K. 2000. Research Methods in Education, 5th Ed. London. Cengage Learning.

Friday, E & Friday, S. S. 2009. Managing diversity using a strategic planned change approach. Journal of Management Development, vol. 22, no. 10, pp. 863-880.

Guffey, M.E. & Loewy. 2009. Essentials of Business Communication. London: Cengage Learning.

Lippman, H. 2006. Harnessing the power of diversity. Business and Health, vol. 17, no. 6, p. 40.

Loudin, A. 2008. Diversity pays. Warehousing Management, vol. 7, pp. 30-33.

Lynne Leveson, Therese A. Joiner, Steve Bakalis. 2009. Managing cultural diversity and perceived organizational support: Evidence from Australia. International Journal of Manpower, vol. 30, no. 4, pp. 377 - 392

Matveev, A.V. 2002. the advantages of employing quantitative and qualitative methods in intercultural research: practical implications from the study of the perceptions of intercultural communication competence by american and russian managers. Russian Communication Association, 168, p. p 59-67 Accessible from

Mitchell, M.K. & Jolley, J.M. 2009. Research Design Explained. London: Cengage Learning.

Walsh, M. 2001. Research made real: a guide for students. New Jersey: Nelson Thornes.

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