Different Dimensions of Online Marketing - Example

The paper "Different Dimensions of Online Marketing " is a good example of a marketing report. The internet is a promised brilliant future among the favorite tools of marketing researches. (Furrer and Sudhashan, 2001). Therefore, this plan has a purpose in expanding knowledge of marketing and research conducted during marketing. It explores the impacts of online marketing in businesses that lead to their rise. This research paper brings into picture different dimensions of online marketing and the impacts it has on the performance of the business.

The report demonstrates how the business will thrive when this type of marketing incorporated into a company marketing strategy. With the revolutions of technology around the world, companies try to find a suitable marketing strategy that favor their operations and generate profits. The research project shows how business benefits by generating their leads online. This gives the businesses a competitive advantage and ability to boost its growth and profitability.

In addition, the research conducted to enable the aspiring marketers in the future to obtain important skills concerning the different types of marketing strategies, techniques and applying the marketing research into practice. The study involved data collection, analyzing and interpretation of the results to bring out the methodologies, limitations and advantages of this type of marketing technique. This paper also has ways of improving the internet marketing technique by employing suggestions from the research’s recommendations. Since the internet is still a revolving technology and new ideas and techniques rise every day, suggestions concerning the future of internet marketing addressed in the report.

• Introduction

Market research is important because it is required when making choices on what to produce in accordance with the consumer’s desires. Marketing research is about collecting information. While it applies to a wide range of situations, marketing research gives decision-makers the information they need to find a solution to problems. It specifies the information, manages and implements the data collection process, analyzes the results and communicates the findings and their implications. (Tucker and Catherine 10).

Several approaches to marketing exist. Among the approaches includes the use of online media. There exist types of online marketing. Among these include, online research, web-based research, and on-line survey research. Marketing research helps in the reduction of risks associated with introducing a new product in the market. Marketing research has thrived in recent past years due to the rapid evolution of the internet and social media (Bagozzi, 64).

This has brought about new opportunities, methodologies and information provided to the organizations. Increased Internet access in the last 15 years has made research available at a much lower cost and, therefore, more accessible to organizations of all sizes. As a result, the research field has exploded with new opportunities and methodologies, and organizations have more information at their disposal than ever before.

Market research is required to enable marketers to make the right decisions when implementing marketing, practice the marketing concept and make the right decisions when selecting the type of marketing strategy to use. It is also useful since it links the consumer to the marketer. This is usually by providing information useful in making marketing decisions. Marketing research identifies marketing opportunities and problems associated. Moreover, it also helps generate and evaluate potential actions in marketing. This will improve marketing. Three different sampling units are used in an internet marketing survey (Hawkins and Mothersbaugh 78).