Approaches to Visual Communication – Research Paper Example
Approaches to Visual Communication Visual communication is one way in which many organizations use to communicate some of their operations and dealings. It has become an age old practice to reach a wider group of people with the use of this technique. It has grown over time and has become appreciated by members of organizations around the world (Williams & Hickerson, 2007).
Information in any business organization can be communicated in the form of illustrations, cartoons, and information graphics that aid in improving an organization’s statistics. There is also the use of images in the organization. They can also come in handy when trying to communicate the intended message to people in the organization. With the aid of such visual communication tactics, it is very easy for organizations or individuals to identify their targets (Williams & Hickerson, 2007). Through such identification, organizations can create chances to achieve these targets. This paper will review some of the methods that are used to communicate messages, and how they achieve this purpose.
In the above examples of visual communication, there has been the communication of a certain message. They attempt to address the issue of teamwork. They are appropriate in showing the organization that the set targets can only be achieved through teamwork (Williams & Hickerson, 2007). In the first visual picture, there is a mockery of a certain kind that involves a new form of management. There are people who are keen to note the change that is made in the organization. They are rather quick to comment about the poster on the door. This cartoon or illustration can show an audience about the treatment the subordinates of the organization face, or go through each day.
The comments are voiced by two individuals who can be members of the organization. They make it clear that they are sometimes not involved in the organization’s decision making process. They, however, find solace in confiding their feelings to each other, and manage to push through each working day. The cartoon illustration can be of help to managers around the world. They may get to thinking about some of the things their employees say, or think. They might change the manner in which they run things, and start to involve their employees more in the organization’s projects (Smith, 2005).
In the second visual approach to communication, the image represents the acronym of the word team. Here, such a representation could indicate that an organization can achieve more with the involvement of everyone in the organization. If left to one individual, no organization can achieve its full potential. The greatness of any organization can only be measured by the support it has from all those who make it happen (Smith, 2005). This includes everyone, from the top manager, to even the janitor. Without their input, an organization would cease to function as it should normally. It would fail to achieve the success it would normally have achieved.
As organizations continue to grow around the world, it has become a common thing for their managers to distribute the amount of work needed to be done. It becomes, however, a problem when the individuals chosen to lead certain duties become over-competitive. If there is a little competition, it can be considered healthy for the organization (Smith, 2005). However, for the sake of the organization, it is vital they all work together. They might get to see good progress done in the organization.
In the third image, there is the illustration of a cycle that exists in an organization. It starts from the manager, that is, the leader, who incorporates teamwork in the organization. The leader starts by setting an example in the manner in which they structure their organization. They do this with the intention of ensuring that individuals get along, and eventually, help bring the organization to attain its full potential (Smith, 2005). In the spirit of teamwork, the organization is likely to achieve success in all its endeavours.
All these approaches are effective in communicating the message of teamwork. Teamwork in any organization brings more success. It can also be responsible for bringing people together. This is true as many organizations have grown over the years due to trust created among employees and employers (Lester, 2006). According to many organizations, signs and symbols are a more effective manner to communicate with individuals. They appeal to a wider group of people. The easiness in which individuals can identify and understand the meaning of most of the signs and symbols makes this the most effective of all visual communication approaches.
In conclusion, the importance of visual communication approaches has been already been identified. It is important for organizations to communicate in this manner. This is because they reach and appeal to a wider variety of people. These methods need to be improved so that people can understand them better (Lester, 2006). They also need to be implemented on a much broader scale in organizations. They can be of abundant advantages to those that need their use. They are seen to achieve their purpose better and thus, aiding the growth of many organizations around the world. They can also lead to improved relationships in the workplace.
Lester, P. M. (2006). Visual communication: Images and messages. New York: Free Press.
Smith, K. L. (2005). Handbook of visual communication: Theory, methods, and media. London: Macmillan.
Williams, R., & Hickerson, J. L. (2007). Visual communication: Integrating media, art, and science. New York: PULP.