Essays on StratSynth - PESTEL Analysis Case Study

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The paper 'StratSynth - PESTEL Analysis " is a good example of a management case study. Establishing an operation in a foreign country requires a lot of research as to the marketing environment the organization will be operating in order to guarantee its success. Failure to properly understand where an international operation will be established is likely to lead to conflicts that would lend such an operation fruitless. Thus, this report is aimed at analyzing the East African region in terms of PESTEL analysis for the Bill and Melinda Gates and Chan and Zuckerberg initiative in order to gauge whether the proposed establishment of StratSynth mission that is aimed at offering a solution that will ensure rapid delivery of aid in emergency situations will succeed. Background StratSynth has its origin in the biennial World Advancement conference that Melinda Gates and Priscilla Chan attend.

In the conference, aid delivery, engineering, information technology and education firms showcase their products for use in the development of infrastructure in developing countries. Gates and Chan gain a lot of interest in stabilizing developing regions and enabling Project Loon as a method of distributing knowledge and advancing these countries.

Of particular interest to them is the Pouncer Drone, the Spider Light Strike Vehicle and the Rokon two-wheel-drive motorcycle, specifically for rapid aid delivery. It is as a result of this that Bill and Melinda Gates Foundation and the Chan Zuckerberg Initiative sought for strategic advice for the creation of a permanent and delivery cooperation named StratSynth Group. Their initiative named StratSynth Group is first to be established in the East African region that is considered regularly prone to emergency aid needs owing to frequent droughts, floods and insecurity situations particular those caused by terror groups such as Al-Shabaab and hence it is felt that the region would greatly benefit from the initiative (Andrevski, et al, 2016).

Thus, this report serves to provide strategic advice in a bid to ensure that the two organizations have enough background information concerning the region. PESTEL ANALYSIS The external environmental factors that will have an impact on StratSynth’ s operations include; Political Factors Countries in the East African region are all characterized by a presidential system of government with the president being the head of state and the commander in chief although variations may occur from one country to the other.

Though bedevilled by a lot of challenges, the countries can be described as constitutional democracies with elections being held regularly although their credibility is questioned in some countries such as Kenya, Uganda and Burundi. The countries can be described as relatively politically unstable. For instance, elections in Kenya were disputed in 2007 where about 1,300 people lost lives (Baumgartner, 2014). The Rwandan and Burundian genocides were also associated with political instability.

Countries such as Somalia do not have functional governments while South Sudan is currently experiencing civil strife which has seen such countries as Kenya host thousands of refugees in its refugee camps. The East African region could also be described as relatively insecure with political wars happening in such countries as South Sudan and Burundi. On the other hand, terrorist groups such as Al-Shabaab have made countries such as Somalia ungovernable while neighbouring countries such as Uganda, Kenya and Tanzania have lost many people to the group with its activities having a great negative impact on tourism activities in the region through great strides have been made in countering terror threats(Boateng, et al, 2016).


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