The paper "Reasons that Influenced Rolls-Royce into Singapore Market" is an outstanding example of a marketing case study. Aerospace manufacturing continues to remain one of the desirable industries in the global arena. The industry integrates the use of high technological application, knowledge, skills and expertise to come up with modern and sophisticated aerospace products to facilitate the developed airplanes. One of the participants in the global manufacturing of aerospace equipment refers to as Roll Royce. The British-based production companies began their operations in 1906 as a car manufacturing company.
Later, the company diversified and further specialized in aerospace manufacturing. The products of this company remain significant within the aerospace manufacturing sector with most of its products spreading to further and high markets. Studies reveal that the manufacturing of aircraft components plunged the company into a competitive field leading to an expansion in its market share and customer base. Similarly, the aerospace manufacturing business resulted in the strategic participation of Rolls Royce in the British market and further into external markets (ROBSON 2003). One of the outstanding features and policy decisions carried out by the company concerns its decision to spread to the Singapore market.
Initially, the company concentrated much of its manufacturing and sales activities within the British. However, the expansion to explore Singapore's opportunities made the company climb a high strategic ladder. Studies illustrate Singapore as one of the leading countries regarding marketability for aerospace products. The studies base their facts on the concentration of several aircraft manufacturing companies in Singapore, a great aerospace market, and high a significant number of airplane maintenance companies within the country. In fact, Singapore stands out as one of the most competitive markets regarding aerospace manufacturing.
Currently, Singapore hosts the two leading manufacturers of airline engines in the world which include Pratt & Whitney and Rolls-Royce. Rolls Royce focuses on the Singapore branch to make engine parts such as the Trent series of engines and the titanium fan blades (WOOD, 2003).
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