IntroductionOrganizations of any kind employ strategic planning whenever they engage in projects, measure their performance, or simply asses their strengths and weaknesses relative to the internal and external factors that the organization constantly considers in its operations (Salas et al, 2004). Non-profit organizations work pretty much the same as for-profit organizations since the only difference between the two of them is the other’s thrust towards profits. This means that like for-profit organizations, non-profit organizations also have planning, implementation, and management concerns that needs to be addressed (Childs, 1975). Thus, nonprofit organizations also look at the strategic planning process whenever they have projects that must be done or whenever they want to assess their position in the market.
According to Alliance for Non-Profit Management (2004), a non-profit organization use strategic plan to guide an organization in achieving its goals, ensure that every person within the organization work together towards the achievement of the organization’s goals, and to assess the current condition of the organization and measure its relative distance from its intended goals. Strategic plans help organizations see its future and predict the steps it has to make, the people it needs to employ, and the resources it needs to expel (McNamara, 2007).
This report focuses on the objective assessment of Oxfam GB, a non-profit organization; determine some areas where there are issues, and propose some changes to the existing management processes that are directly or indirectly responsible for these issues. Brief Background of Oxfam GBOxfam is a short term for Oxford Committee for Famine Relief. The group started in 1942 as it campaigned for food and other supplies to be sent through a naval blockade in Greece to reach the starving women, children, and elderly persons during the Second World War.
Oxfam has played major roles in the delivery of emergency relief programs and the promotion of sustainable long-term development programs that have helped vulnerable communities across the globe. The organization as a whole also took part in the abolishment of unfair trade, in the promotion of better health and access to education, peace and security, agriculture, and in the promotion of a clean and green global environment. Oxfam GB is a part of the international group of thirteen non-profit non-government organizations that shares the same passion – to end famine and poverty in the whole world.
Like all Oxfam foundations all over the world, Oxfam GB focused its functions and operations on development, policy research, advocacies, campaigning, and emergency relief programs. Oxfam GB offers aid and help to ailing communities outside Britain, played important roles in the global plight to end poverty, and offer scholarship programs to international students on policy research and public management programs offered in local and British schools.
Presently, Oxford GB’s social functions overlap that of United Nations and Oxfam International. This means that corporate partners and individual sponsors have plenty of non-profit social organizations to choose from. In addition to that, Oxfam GB’s functions have become too diverse to focus on lowering the global famine as the organization slowly but more intensely focus its efforts and resources on deterring the effects of global warming. This report focuses on the strategic direction of Oxfam GB, the issues associated with the current strategic direction, and the possible steps the organization can make in order to increase public and private partnership to aid in achieving its goals.