The paper 'Coca-Cola Amatil - Supply Chain Principle" is a good example of a management case study. The generic supply chain graphic of the coca-cola Amatil is similar to any other industry with manufacturing plant, supply, retailers and end clients who play a relevant role. The research examines the coca-cola Amatil customized and somehow intricate supply chain structure. As a result of wide nature of the company’ s operations and its many production lines, the research will limit t the scope of the project towards the very significant brand produced by coca Amatil which is the coca-cola.
The company’ s supply chain is categorized into many diverse levels. The report chiefly focuses on the downstream activities of the product that comprise of associations with diverse bottlers, supply and channels to reach many customers across Australia. Introduction The coca-cola Amatil is chosen for research since it is the leading supply chain system in Australia. The company is a beverage retailer, manufacture and the promoter of non-alcoholic beverages with more than 500 brands. The company is famously known for its flagship product coca-cola. Company’ s Overview Coca-Cola Amatil (CCA) is the leading bottlers of non-alcoholic ready to drink product in Australia.
The company’ s diversified portfolio includes the carbonated soft drinks, spring after, energy drinks, fruits juice and many money beverages. The company is listed in Australian Security exchange, nevertheless, the coca-cola company has 29% stake in coca-cola Amatil. Vision To be the leading working environment To make a difference by supporting the sustainable community Bing very efficient and fast-moving company Mission To refresh the globe and motivate moment pleasure and hopefulness To develop values and make a difference Values Being already with the bravery of shaping the better future Collaborating by leveraging the collective genius Being real in terms of integrity Dedicated to what they do Being divisive and inclusive as the company’ s brands Supply Chain Management Elements Sourcing and purchasing processes/activities The raw material used in manufacturing the coca-cola products comprises of apple, pineapple juice and other fruits juice concentrates.
The raw material as well is inclusive of packaging material. The company buys syrups and concentrate on TCCC and other licensed manufactures. Furthermore, the company buys sweeteners, minerals water and carbon dioxide and other packaging materials. The beverage contract with TCCC provides that the permitted containers, closures, cartons and other packaging materials for the product of TCCC should be bought from manufactures permitted by TCCC (Benton, 2013). Manufacturing processes/activities Coca-cola Amatil used many technologies in its production facilities to ensure smooth operations and the manufacture starts with unloading the empty bottlers from trucks with the user of conveyor and others being moved to the depalletizer. Ingredient Delivery The concentrates are shipped from the special coca-cola manufacturing plant in the heavy-duty track.
The liquid sweeteners are shipped in special tankers. All the ingredient and food products are warehoused in a clean area and items that require refrigerations are kept in a temperature managed area.
The bottles and cans that will be filled with coca-cola are manufactured elsewhere and shipped to coca cola Amatil manufacturing plant wrap and sip for safety. Labeling. Caron. Cap, carbon dioxide employed to carbonated soft drinks as well as other supplies are produced for coca-cola Amatil by other companies. When provided to the company, it is subject to inspection to ensure that every ingredient and material adhere to the high coca cola standards (Chapman, 2016).
Ayers, J. (2003) Supply Chain Project Management: A Structured Collaborative.
Benton, W. (2013) Supply Chain Focused Manufacturing Planning and Control - Page 300.
Camerinelli, E. (2012) Measuring the Value of the Supply Chain: Linking Financial. - Page 19.
Chapman, R. (2016) LINKS Supply Chain Management Simulation [Extended Edition].
Cox, A. (2005) Privatization and Supply Chain Management.
Eyob, E. (2012) Customer-Oriented Global Supply Chains: Concepts for Effective .
Flynn, B. (2014) Global Supply Chain Quality Management: Product Recalls.
Handfield, R. (2006) Supply Chain Redesign: Transforming Supply Chains Into Integrated .
Jakki J. Mohr, .S..F.S. (2009) Marketing of High-technology Products and Innovations.
Kamath, N. (2016) Handbook of Research on Strategic Supply Chain Management .
Khan, O. (2012) Handbook for Supply Chain Risk Management: Case Studies, Effective.
Lee, W. (2009) Leading Effective Supply Chain Transformations.
Menguc, N. (2006) 'Corporate Responsibility, Stakeholders and', European Journal of marketing , vol. 39, pp. 1184-1198.
Ronald Paul Hill, .L. (2014) Handbook of Research on Marketing, New York: John Wiley & Son's.
Ronald Paul Hill, .- (2014) Handbook of Research on Marketing and Corporate Social R, New York: John Wiley & Son's.
Shapiro, J. (2006) Modeling the Supply Chain - Page 272.
Simchi, D. (2003) Managing the Supply Chain: The Definitive Guide for the Business.
Wilson, R.M.S. (2012) Strategic Marketing Management - Page 534, New York.