The paper "Use of E-ink in Flexible Displays" is a perfect example of a business case study. E-Ink (electrophoretic ink) combines various aspects of physics, chemistry and electronics, thereby creating a proprietary product used in electronic displays such as mobile phones, e-readers, watches, television sets as well as the printing industry. The technology is based on a patent filed in 1996 and E INK corporation manufactures the electronic paper used with this technology. E ink employs bistable technology that allows for the viewing of the image even when the power source gets withdrawn.
In practice, when one uses their mobile phone to read, the display consumes no power, but turning a page or loading a new page consumes power. In addition to this clear-cut technology, E ink continues to invest in reflective display technologies to improve the visibility of content (Electronics Weekly, 2010 p. 4). In traditional screens, the backlight is projected to the eyes of the viewer. This research seeks to examine the opportunities, advantages and disadvantages as well as offer recommendations to the product created by E-ink corporation.
The E-ink flexible displays present enormous opportunities likely to disrupt the market currently reigned over by the LCD displays. The use of the E-ink displays presents key advantages in that using E ink displays ensures no backlight reflects on the viewer’ s eyes and thus better and brighter displays. E Ink transferred the same technology in the development of flexible displays. The E-ink faces certain challenges such as the technology employed in creating the components of the flexible displays being unstable or lack of consumer awareness with regards to the flexible displays. The research offers recommendations on how to improve the situation as well as overcome the challenges and among these include key partnerships with the manufactures of electronic devices.
E-ink flexible displays offer a technology likely to set the standard and generally improve how consumers view things.
Albrechtsen, J.S. 2007, Are intuitive responses more accurate at detecting deception than deliberative responses?, The University of Texas at El Paso.
BABYAK, R., 2004. Intuitive Interfaces. Appliance Design, 52(9), pp. 24-27.
CATALDO, A., 2009. IBM pushes electronic ink, organic LEDs for future flexible displays. Electronic Engineering Times, (1084), pp. 30.
DAILY, G., 2005. EPaPer: the Flexible Electronic Display of the Future. EContent, 28(3), pp. 36-41.
E Ink Corporation; E Ink Corporation Announces Major Strides in Its Flexible Display Program. 2008. Journal of Technology & Science, , pp. 2051.
E Ink Corporation; E Ink Reveals New Products at Leading U.S. Display Show. 2008. Telecommunications Weekly, , pp. 65.
ESLER, D., 2005. In Pursuit of the Intuitive Display. Business & Commercial Aviation, 96(4), pp. 50-57.
'Flexible displays enter development' 2010, Electronics Weekly, 2416, p. 4
GINN, T.D., 2010. BendFlip: A Flexible Reading Apparatus, Queen's University (Canada).
Meet Sony's Future Reader Displays, Made From Flexible E-Paper EReaders]. 2010. Chatham: Newstex.
MOKHOFF, N., 2008. Flexible displays. Electronic Engineering Times, , pp. 54.
Plastic Logic Planning Color E-Reader Display For 2012 Ebookreaders]. 2010. Chatham: Newstex.
PROVIDED BY FEDERAL INFORMATION,& NEWS DISPATCH, 2009, Dec 22. A -- FLEXIBLE DISPLAY PROGRAM-FLEXIBLE ELECTROPOLYMERIC DISPLAY. Commerce Business Daily, 1.
RAE-DUPREE, J., 2004. Flexible display technology opens thin window to the future. Silicon Valley/San Jose Business Journal, 22(31), pp. 8.
VEERA, S., 2011, Jan 24. Electronic papers and books on LCD screens. Malay Mail, 16.
ZHAO, W., 2011. Flexible transparent electrically conductive polymer films for future electronics, The University of Akron.