Essays on The Key Sustainability Aspects of the Organizations Current Case Study

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The paper 'The Key Sustainability Aspects of the Organization’ s Current' is a great example of a Management Case Study. To gain a competitive edge over the competitors, companies today are striving to meet the needs and expectations of the customers (Aras and Crowther, 2012). Success in doing this is founded upon developing business processes and activities that can strategize, manufacture, and deliver the creative, innovative, low-cost as well as quality products and services. Supply chain management is a recent business concept that can be defined as the process of networking and integration of organizations that are involved in bringing a commodity or service to the customers.

The concept of supply chain management involves the life cycle activities and processes that guarantee customers receive products and services at a value they demand (Aras and Crowther, 2012). Supply chain management creates a competitive advantage to a service or manufacturing organization hence completely differentiating itself from its competitors with regard to the perspectives of its customers. Therefore, it gives organizations a particular emphasis on low-cost operations which brings about high-profit levels (Seuring and Muller, 2008). However, today, sustainability has gained importance and has increased pressure on organizations worldwide (Collier and Evans, 2013).

Supply chain management is affected by sustainability issues and companies are trying to implement sustainable supply chain management in order to survive in the competitive business world. One company that has implemented sustainability in its supply chain is the Coca-Cola Company. This paper will offer an overview of the Coca-Cola Company and will describe its current supply chain management practices. The report will also highlight the sustainability management practices adopted by the company and will offer some recommendations for the improvement of Coca-Cola SCM and sustainability practices. Overview of Coca-ColaThe Coca-Cola Company has been in operation for more than 120 years and is considered one of the largest beverage companies headquartered in the United States (Coca-Cola Journey, 2014).

Coca-Cola is the world’ s leading non-alcoholic beverage company in the world and a strong presence in most of its host countries such as Australia. It is involved in the production and distribution of non-alcoholic drinks and syrups.

References

Aras, G & Crowther, D 2012, Business strategy and sustainability, Bingley, U.K., Emerald.

Bevilacqua, M., Ciarapica, F.E & Giacchetta, G 2007, Development of a sustainable product lifecycle in manufacturing firms: a case study. International Journal of Production Research, 45(18-19), pp. 4073-4098. doi:10.1080/00207540701439941

Bras, B 2009, Sustainability and product life cycle management – issues and healthy emissions – a strategy for eco-effective product and system design. International Journal of Product Lifecycle Management, 4(1/2/3), pp. 23-47. doi:10.1504/IJPLM.2009.031665

Coca-Cola Journey 2014, "Our Company: Mission, Vision & Values." Global. Viewed 1st Sept. 2016 from http://www.coca-colacompany.com/our-company/mission-vision-values

Collier, D. A & Evans J. R 2013, OM 2012-2013, Australia, Cengage Learning Australia.

Esper, TL, Fugate, BS & Davis-Sramek, B 2007, ‘Logistics learning capability: sustaining the competitive advantage gained through logistics leverage’, Journal of Business Logistics, Vol. 28, No. 2, pp. 57-81.

Grover, V & Malhotra, M 2003, Transaction cost framework in operations and supply chain management research: theory and measurement. Journal of Operations Management, vol. 21, no. 4, pp. 457-473.

Mentzer, J., Stank, T., & Esper, T 2008, ‘Supply chain management and its relationship to logistics, marketing, production and operations management’, Journal of Business Logistics, Vol. 29, Issue. 1, pp. 31-46.

Mohammady Garfamy, R. (2009). Supplier selection and business process improvement. International Journal of Services and Operations Management, 5 (2), 233-250.

Moye, J 2015, Coca-Cola’s Agricultural Supply Chain Journey. Viewed 1st Sept. 2016 from http://www.coca-colacompany.com/stories/coca-colas-agricultural-supply-chain-journey

Press Center 2013, The Coca-Cola Company, Web. Viewed 1st Sept. 2016 from http://www.coca-colacompany.com/press-center/press-releases/the-coca-cola-company-reportsfull-year-and-fourth-quarter-2013-results

Roth, B 2011, Coca-Cola’s Best Practices for Aligning with Healthy and Sustainable Customers, TriplePundit, People, Planet, Profit. Viewed 1st Sept. 2016 from http://www.triplepundit.com/2011/08/coca-colas-best-practices-aligning-healthy-sustainable-customers/

Seuring, D & Muller, M 2008, Core issues in sustainable supply chain management: a Delphi study. Business Strategy and the Environment, vol. 17, pp. 455-466. doi:10.1002/bse.607

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