The paper 'The Key Sustainability Aspects of the Organization’ s Current' is a great example of a Management Case Study. To gain a competitive edge over the competitors, companies today are striving to meet the needs and expectations of the customers (Aras and Crowther, 2012). Success in doing this is founded upon developing business processes and activities that can strategize, manufacture, and deliver the creative, innovative, low-cost as well as quality products and services. Supply chain management is a recent business concept that can be defined as the process of networking and integration of organizations that are involved in bringing a commodity or service to the customers.
The concept of supply chain management involves the life cycle activities and processes that guarantee customers receive products and services at a value they demand (Aras and Crowther, 2012). Supply chain management creates a competitive advantage to a service or manufacturing organization hence completely differentiating itself from its competitors with regard to the perspectives of its customers. Therefore, it gives organizations a particular emphasis on low-cost operations which brings about high-profit levels (Seuring and Muller, 2008). However, today, sustainability has gained importance and has increased pressure on organizations worldwide (Collier and Evans, 2013).
Supply chain management is affected by sustainability issues and companies are trying to implement sustainable supply chain management in order to survive in the competitive business world. One company that has implemented sustainability in its supply chain is the Coca-Cola Company. This paper will offer an overview of the Coca-Cola Company and will describe its current supply chain management practices. The report will also highlight the sustainability management practices adopted by the company and will offer some recommendations for the improvement of Coca-Cola SCM and sustainability practices. Overview of Coca-ColaThe Coca-Cola Company has been in operation for more than 120 years and is considered one of the largest beverage companies headquartered in the United States (Coca-Cola Journey, 2014).
Coca-Cola is the world’ s leading non-alcoholic beverage company in the world and a strong presence in most of its host countries such as Australia. It is involved in the production and distribution of non-alcoholic drinks and syrups.
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