Restaurant Business PlanExecutive SummaryThe plan herein gives an in depth description of a restaurant to be set up at Adelaide, in South Australia. The restaurant has been designed to address the poorly served needs of the people of Southern Australia. These gaps have resulted from the fact that the region is served to a large extent by small scale operators. The hotel business will incorporate meals served within the premises; served on order to outside customers and fast foods sold inside the restaurant and surrounding retail malls. It is expected to record increased revenues with time.
This is expected to be as a result of stable economic environment, continued growth in incomes of the population and favourable climatic conditions. The business will be financed from owner capitalization and long term loans. The business is poised to be faced with financial risk of unexpected price hikes for agricultural products due to unforeseen events that may crop up. The name of the business shall be Maverickie Restaurant. It will be registered as a middle level private company operating in the hospitality industry. Maverickie will offer specialized high quality services meant for the high and middle income class.
Its fast food menu will own branded and will create categories for each nutrient requirement and other designs that are a combination of different nutrients. Maverickie will endevour to provide high quality products while adhering to all food policy guidelines and regulations. Concern for health of the consumers will be the main focus for all food products. The Marketing PlanEnvironmental AnalysisApproximately 88% of the market share is taken up by small business operators. These are entities that employ 20 or less workers (PWC 2009).
These operators are not connected in chain neither are they franchised by huge corporations. There is little emphasis for brand recognition wars. Small operators designate their services as budget hotels by offering prices that target the middle and to some extent the minority low income earners. The big operators target the wealthy and mostly urban population going by their location. Though the big businesses tend to benefit from economies of scale, these benefits are not passed over to the consumers in form of reduced prices; instead they differentiate themselves as luxurious hotels hence offer exaggerated prices. Maverickie will seek combination of gaming facilities, budget meals and luxury meals and fast food items to differentiate themselves fro, one the small operators who do not offer gaming facilities; and two, to differentiate from the big operators who do not serve budget meals.
The own branded fast food items will also be enticing to the youth, since they like newness and thighs they feel have been specifically designed for their purpose. The running and operation framework of the hospitality industry is guided by the state laws and regulations.
Most of the regulations relate to liquor licensing and gaming machines (PWC 2009). Products/ServicesThe products that will be offered are divided into three categories: On premises catering Services Off premises catering servicesOwn branded snacks Customer Demographics