The paper 'Restaurant Group PLC Management " is a good example of a management case study. The restaurant group plc also knowns as the Group or TRG is an organization that operates 422 restaurants and pub restaurants (TRG, 2014). The organization trades brands such as Chiquito, Garfunkel’ s, Benny’ s and Frankie. Additionally, the organization also operates a concessions business that is spread in over sixty sites and most importantly the UK airports (TRG, 2014). The organization has the key objective of increasing shareholder value. To fulfill the objective the organization has a clear-cut strategy that is deployed which is meant to build a business capable of breeding a sustainable long-term as well as expanding cash flows.
The group’ s focus is on leisure, pub restaurants and concessions (TRG, 2014). The major target market segment of the group is the casual dining market. The market is laden with barriers to entry and therefore the organization targets various segments for ensured cash flow and profit realization. The group offers good value for the money paid by its clients in the best surroundings as well as excellent services from a committed and dedicated team (The Restaurant Group PLC, 2015).
The organization ensures growth through its four brands. The management team is very competent and is boastful of market-leading expertise (The Restaurant Group plc, 2013). The concessions business runs in a complicated and dynamic market yet still delivering exciting and best foods and drinks to the clients (The Restaurant Group PLC, 2015). The organization also prides itself to be an excellent service provider and having a passion-driven workforce. Analysis and Critical Evaluation of the Organization’ s Environmental Audit Internal and External Environment SWOT and TWOS Analysis To assess an organization’ s progress and therefore evaluate its strategic direction SWOT and TWOS are used.
SWOT analysis refers to a framework where the organization’ s strengths and weaknesses are assed alongside the opportunities and threats that are likely to be in place due to the external environment (Hamel, 2015). In this framework, the internal factors that cover the strengths and weaknesses are assessed as well as the external environment that comes from the opportunities and threats (Hamel, 2015).
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