Essays on Retail Services Marketing of Australian Pacific Touring Company Case Study

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The paper "Retail Services Marketing of Australian Pacific Touring Company" is a delightful example of a case study on marketing. Australian Pacific Touring is a family-owned business that started in 1927. It focuses on delivering holiday experience that is memorable as well as life-enriching to individuals. It is recognized for its excellent service, accommodation, and activities that are carefully chosen, well-crafted itineraries and luxury coaches. The company is located at 54 Graffin Crescent, Winnellie NT 0820, Australia. Services Australian Pacific Touring provides a comprehensive range of tour products for New Zealand and Australia.

It is the leading tour operator in the region providing services to travelers who may choose to travel by sea, rail, air or road. Travelers’ security and comfort make it the most preferred in the region. The services are offered in three levels including small group tours, escorted coach tours and independent touring in New Zealand, Australia and internationally. The tours to be offered are as follows: River Touring/Cruising Australian Pacific Touring provides excellent river cruising experience for the modern traveler. They travel in luxury river ships, sleep and eat in a comfortable hotel overboard and enjoy unique journeys along the waterways. Groups & Tailored Touring The company has designed a unique holiday experience for group departure or special tours of individual groups’ interests.

Group sizes are limited to a certain number to ensure close interaction between them, the wildlife and the land. 4WD Adventures The company provides four-wheel drive experience venture to small groups that can enable travelers to explore remote areas, natural wonders and hidden treasures, wildlife and ancient cultures of Australia. The group is escorted by a driver/guide. Land Touring Travelers are escorted by experienced land guides/drivers by road and sample delicious local foods, visit interesting locations and relax in comfortable and exclusive resorts and hotels. Rail Touring Travelers can explore the places they are interested in by rail.

Rail journeys can also be combined with sea, land, and river for an exclusive experience. Botanical Tours These are small ship tours and cruises which are botanically themed to places of an icon. These are for travelers who are interested in combining travel, history, and gardens. Travelers are accompanied by a botanical expert. Wilderness Lodges The lodges have a ‘ touch of luxury in the wilderness’ which allows travelers to feel comfortable in the remote wilderness.

This is combined with sightseeing activities in the wilderness. Air Tours Australia Pacific Touring provides air tour services. This is exploring the sceneries and other places by air. SWOT Analysis The following SWOT Analysis presents the company’ s strengths and weaknesses and provides a description of the opportunities and threats facing Adventures Unlimited.

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