The paper "Rebranding in Formosa Asian Market" is a great example of a Marketing Case Study. This paper focuses on the identification or retailer rebranding project with a focus on the Formosa Asian market in the aspects of customer service and promotion. This is focused on improving the corporate retail brand for the entire market. It will involve the proposal to include new developments in retailing that take a number of forms such as electronic technologies that enable a number of forms of communication with customers and retailers. The main areas of rebranding that this paper focuses on include customer service and promotion.
More focus is put on the role of effective customer service and promotion in bringing a lovely market environment and giving customers exciting shopping experience. This involves the implementation of processes such as clean products to customers and charging fairly for products sold by the stores of the company. Introduction Formosa Asian market is regarded as one of the leading discount retailers in serving the populations in Brisbane and Gold Coast for two decades (World business Organization, 2003).
It has a high capability to compete in the business world and has the capability to vie for the attention of consumers in an increasingly classified economic environment. Despite this potential, there are a number of customer service and promotion strategies that need to be incorporated in its activities. It has been necessary to ensure employees are offered competitive health care, bonuses, incentives at work and scheduling of work as it has not been possible to train employees to promote talents in individuals (Tomba, 2002). Customer service at Formosa Asian market stores has not been effective and it has been necessary to improve the processes within the stores of the company.
It has also been necessary to conduct promotional services that ensure costs of promotion are reduced and all areas of the market where there is high potential are reached. Promotion services of Formosa Asian market stores have neglected a number of approaches that are significant in reaching its target potential of profitability (Terry, 2002). It is also significant in ensuring products and services that have been recently introduced to the market are bought to reduce the level of dead stocks within the company’ s outlets. The purpose of the rebranding process is to ensure there is an increase in amounts of sales while improving customer service awareness within the Formosa Asian market (Tang, Chan & Tai, 2002).
Customer service suggested in this paper provides approaches that ensure shopping problems are solved and customers are directed to the company or its outlet and funds are allocated for the purchase of things after which customers are given the opportunities to make recommendations about the purchase. Literature Review and Synthesis of Observations Rebranding of Customer Service Customer service within the Formosa Asian market is intended to be improved by making it a less daunting task to go into other stores.
There are a number of deficits when it comes to the provision of customer service in Formosa Asian markets. One approach is the provision of personalized assistance to customers. Personalized assistance will be implemented by determining the needs of each customer and fulfilling them to create a better relationship with them (World business Organization, 2003).
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