The paper 'Supply Chain Management of Coca-Cola Company" is a good example of a management case study. Supply chain management refers to the management which is concerned with businesses that are interconnected. These businesses provide services or products which customers at the end of such a supply chain require. There are a number of activities that are involved in supply chain management. It involves the way raw materials required by a company are stored. Another activity involved in supply chain management is an inventory of the work in progress.
Finally, the finished goods are required to be moved from the place where they have been manufactured to the point of consumption (Cohen & Roussel, 2005). Supply chain management could also refer to the process of making designs, coming up with proper plans, carrying out the plans and monitoring such plans. The aim of performing such activities is to gain an advantage or become competitive. Supply chain management also enables companies to gain leverage due to proper logistics and also supplying the right quality and quantity of goods since demand is matched with supply (Cohen & Roussel, 2005).
There are a number of areas that are central to supply chain management. The areas which are relevant to supply chain management include logistics, procurement, and management and information technology (Copacino, 1997). This essay looks at the supply chain management of the Coca Cola Company. Reasons for the choice of Coca Cola There are a number of reasons that have informed the choice of Coca Cola as the case study. There are fewer products that have reached so many people in the world as much as Coca Cola.
It is a drink of choice for many people in the world. It is an extremely difficult task to ensure that the many products produced by the company are able to reach the far-flung regions in the world with ease even where access is very difficult due to geographical barriers and remoteness of such places (Kemp, 2002). Coca Cola also happens to be one of the most profitable companies in the world and has managed to maintain the top position in the beverages market for a very long time (Mentzer, 2001).
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