The paper "The Sustainability Debate" is a perfect example of a Business Article. Authored by Adrian Wilkinson, Malcolm Hill, and Paul Gollan, “ The Sustainability Debate” article address a wide range of issues associated with sustainability in the business world today. Published in 2001, the article gives direction with regards to what the government as well as the industry players should put in place to ensure that the production of goods and services ecofriendly. Moreover, the article goes ahead to delineate the role of the government in environmental sustainability such as the provision of the regulatory framework.
Further, the article identifies the key areas that companies should focus on as far as regeneration and renewal of raw materials are concerned. In addition, the journal discusses why operations management has no option but to submit to external pressures that require their daily operations to reduce negative environmental impacts. Another important theme highlighted in the article is the need to come up with human resource policies that necessitate the development of the managerial as well as technical skills that are environmentally management-oriented.
Evidently, the overall discussion in the paper is significant to firms as environmental sustainability is vital for both today and future generations. If measures are not put in place by both the government and the industry players, the green gas emissions would jeopardize the ecosystem in the long run. As such, this paper aims to critically review the “ Sustainability Debate article. ” To begin with, the article starts by giving a brief definition of the sustainability concept. According to the definition, sustainability is a development that fully satisfies the current needs of various populations without interfering with the future generation’ s ability to meet their needs (Adrian, Malcolm & Paul, 2001).
Still, on the definition, the journal further posits that renewing or restoring resources should be the main focus of the government, the business world as well as every individual if the concept of sustainability is to be meaningful. Further, the ethical dimension related to the fairness of trade-off between the future needs and the current economic pressure just as well be featured in order for sustainability to have relevance. According to Clarke and Clegg (2000), sustainability is non-negotiable thus it must be adopted by organizations as that is the only way the challenge related to achieving environmental balance can be addressed. Summary and Critique.
The next section on the journal discusses the role governments, markets as well as corporations play with regard to environmental sustainability. The paper holds that the government is charged with the provision of environmental standards and the regulatory frameworks needed to control the firms as far as proper sustainability measures are in place. Moreover, Adrian, Malcolm and Paul Gollan (2001) maintain that a system where the government does not enforce environmentally is deadly to the quality of life.
Moreover, Adrian et al. , (2001) that business operations that do not have environmental sustainability issues are regarded as detrimental to the industrial competitiveness as well as cost enhancing. It is argued that although many businesses are often reluctant to engage in renewable resources production processes, environmental standards that are effectively designed often trigger innovations (Porter & Van der Linde, 1995). In turn, the innovations lower the overall cost of production as well as improve the products’ value.
Moreover, Porter and Van der Linde (1995) note that the innovations witnessed under the sustainability policy or concept often allow firms to use a variety of inputs in a more productive manner. However, even though environmental standards have been harmonized, several countries are still rigid as far as the establishments of environmental policies are concerned. Governments are afraid to hold on unpopular decisions as they may fail to win elections.