Essays on Purchasing and Supply Management - Transperth Company of Western Australia Assignment

Download full paperFile format: .doc, available for editing

The paper "Purchasing and Supply Management - Transperth Company of Western Australia " is an outstanding example of a business assignment. This writing is a procurement plan that is an aspect of business enterprise which ensures buying of the right products and at the right price. The study defines the procurement requirements of incorporating the new taxi services in the operations of Transperth within Perth metro regions for the timeframe schedule running from April 2013 to April 2014. Transperth is a government initiated business venture under the Department of Transport that provides public transport services in the Perth Metropolitan regions by buses, ferries and trains.

The product range and market positioning of the Transperth operations run from the Perth CBD to Thornlie via Armadale, to Midland, Fremantle, Mandurah and Clarkson. Transperth runs the bus services contracted companies under the Public Transport Authority (PTA). Transperth has complimentary transport services with technological facilities like TravelEasy that sends customers email notifications for convenience and as a competitive advantage tool. It also offers special services like the Circle-Route which is a cross suburban route linking various social amenities.

Taxi services are the new services that have shown viable target market opportunities in the Perth metro areas. The services fall under the Small Charter Vehicle Licencing (SCV) category that defines the taxi licensing and pricing in the Perth Metropolitan area. The target market covers the discrete segments of customers that are no longer using the buses and trains for transport but lack personal cars or prefer using hired cars and the tourism sector. Regarding the supply chain and competitive advantage of the taxi service, an inventory management team is in place to oversee quantity and location.

Cash-flow arrangements glued to technological applications will enable efficient payment terms and methodologies within the supply chain between the supplier and Transperth, and Transperth and the customers, thus winning in the market. The demand forecasting is based on the March 2012 news report by the Taxis Council of Western Australia and standing at 150 cars in the first financial year of operation with the demand varying across the year.


Cooper, C., Lambert, D. & Pagh, J. (1997). More Than a New Name for Logistics – A Supply

Chain Management: Journal of Logistics Management, pp 1–14

Halldorsson, A., Kotzab, H., Mikkola, J. H., Skjoett-Larsen, T. (2007). Complementary Theories

to Supply Chain Management: An International Journal, Volume 12 Issue 4, 284-296.

Hines, T. 2004. Supply Chain Strategies: Customer Driven and Customer Focused. Oxford:


Government of Western Australia: DoT. (2011). Public Transport for Perth

in 2013: Mapping out the future for Perth's public transport network (summary), Retrieved: September 01, 2012, from

Government of Western Australia, Department of Transport. Taxi charter: Taxi Fares. Retrieved


Kokemuller Neil. (2012). Positioning Analysis in Identifying Target Market Opportunities.

Retrieved from

Mentzer, J.T. et al. (2001). Supply Chain Management: Definition: Business Journal, pp. 1–25 Procurement Management: Procurement Plan. Retrieved from

Public Transport Authority (PTA). (2009). Annual Report: 2009. Retrieved from Retrieved 2012-09-02.

Simchi-Levi D.,Kaminsky P., Simchi-Levi E. (2007). Designing and Managing the Supply

Chain. (third edition). Mcgraw Hill.

The Tax Council of Western Australia. (March 2012). Western Australia TAXI NEWS. Retrieved


Transperth. What's New. Retrieved 2012-09-02, Retrieved from

Trenwith Courtney. (September 28, 2011). Want a taxi? Sorry we're too busy. Retrieved from

Download full paperFile format: .doc, available for editing
Contact Us