The paper "Risk and Insurance – Emirates Airlines" is a perfect example of a management case study. Emirate airlines is a Dubai-based company, and one of the world’ s most successful airlines. Besides that, the airline is one of the biggest in the Middle-East and has played a crucial role in shaping the UAE into a global tourism destination. Currently, Emirates operates in over 80 countries and more than 150 destinations. In consequence, it has established Dubai as UAE’ s aviation hub as well as a commercial centre. The airline operates over 3,500 flights weekly across all the continents.
The company was established in 1985 from a rudimentary airport having only two leased aircraft. Clearly, the airline has experienced some phenomenal growth as evidenced by its current 240-plus aircraft and the growing number of fleet, which is a combination of the most modern wide-body Boeing and Airbus aircraft and Dubai’ s technologically advanced Emirates Terminal 3 that is solely utilized for the Emirates flights. In the skies, Emirates fleet is considered to be the youngest since their average operation age is 80 months and this would further reduce after it acquires more than 200 aircraft it has already ordered.
Presently, Emirates is the world’ s largest operator of A380 having more than 80 in operation and 55-plus yet to be delivered (Emirates Group, 2017). In addition, the airline has over 135 nationalities in its 15,000 cabin crew speaking more than 55 different languages. Consequently, this helps the airline to adequately serve its 1.6 million customers every year. Furthermore, the airline focuses also on the airfreight industry, distributing at least 6,800 tones every day.
Emirates Airlines was the first airline to provide its customers mobile phone enabled facility (Emirates Group, 2017). 2.0 Finished Products In its product portfolio, the airline has a diverse fleet such as the Airbuses and Boeing wide-body aircraft. Since the company has been highly competitive, it has purchased some of the biggest aeroplanes in the world which are yet to be delivered. The airline’ s products comprise of excellent as well as consistent services which have facilitated the rapid growth of the airline’ s revenues. To ensure qualitative services, the company’ s approach towards its customers has remained personal and professional.
Emirates Airlines according to Bhasin (2016) was the first company to supply personalized videos in all its fleet and also the first to offer in-flight private suite as well as showers. In addition, the company offers various services such as Economic class, Business class as well as First class services. The first class is considered to be more valuable since it is offered to passengers who like comfort, whereby their cosy seats may be converted into private suites, storage facility, minibar and flatbeds. The business class seats include sockets for laptops, USB Ports, massage functions, winged headrest, partitions for purposes of privacy.
According to Bhasin (2016), the economy class is suitable for every passenger since it has standard size seats with headrests that can be adjusted, entertainment option, as well as laptops’ power outlets. Furthermore, Emirates Airlines offer services such as healthcare benefits and better housing to all employees and staff, in so doing, making the internal customers satisfied.
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