Essays on Roku Marketing Situations, Opportunity, Marketing Strategy and Implementation Plan Case Study

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The paper "Roku Marketing Situations, Opportunity, Marketing Strategy and Implementation Plan" is a great example of a marketing case study.   This report deals with a marketing plan that relates to the live streaming of internet content through the television. ROKU Company has been considered as a feasible propagator of the innovation. This is major because the company was able to identify and exploit the business opportunity regarding the integration of the internet with the television. The internet has continuously gained popularity over time Business Situation New forms of consumer electronic products are continuously being made and marketed.

There are many developmental endeavors that have been directed towards the convergence of the home entertainment systems that mainly are the television (TV) and computer technology. The integration of the television and the internet has created mutual benefits for each of the sides (Proulx & Shepatin 2012). The internet has continuously gained popularity over time. A representation of the internet users in the world by Geographic Regions is represented below as of 2014 (Johnson, 2014). The mobile, social media and the web are rapidly converging with the television.

This affects the way in which programming is experienced. The indication with this progress is that we continuously have the two arenas evolving. This helps end the fear that the progressive popularity that the internet continuously have will completely overshadow the need for television. Evolving Television Advertising As the television continually evolves, so does its advertising. Target audiences have been able to be reached out with greater ease. This opens a new opportunity for marketers in reaching and engaging with customers. The shifting television landscape creates a huge divergence in which issues are approached.

The efficiency of engaging with the public online in relation to the television devices that are created is brought to a peak. When social conversations are brought to the forefront, simultaneous discussions are achievable even at local households. When people are exposed to what they are supposed to do in handling interactive television technology, they will respond incredibly. Target Market An expansion of streaming of content live on televisions and through the internet is in a general sense an opportunity for all. This is considered so due to the enormous numbers of people who have been hooked up to the TV over time.

It has developed as a lifestyle that there is a great percentage of people who have been used to watching the TV. This is a result of different motives like sports, news, movies, business, adverts, entertainment, etc. The scope of coverage is, therefore, in a sense all-inclusive. While we consider the greater percentage as those who are involved, there are specific groups of people who are targeted more. These groups are mainly young people and middle-aged people. This is because young people have been driven into the world of technology and prefer and love using the internet.

Middle-aged people would be more attracted to channels that are streaming live. Having the development of the proper devices that address these groups at their point of need ensures that the specifications of the groups are met. The line of the proposition that is hereby emphasized is that which specifically covers these groups.

References

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Proulx, M., & Shepatin, S. (2012). Social TV: how marketers can reach and engage audiences by connecting television to the web, social media, and mobile. John Wiley & Sons.

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