R&R case Part There are various factors that created an opportunity for Bob Reiss and the TV Guide Game. One of these factors is the fact that video games had reached their decline stage of the product lifecycle in the American game market, which created an opportunity for the entry of new games in the market (Mohnish, 2007). Thus, the TV Guide Game would effectively fill in the gap created by the exiting video games. Another factor that created an opportunity for TV Guide Game is the broad appeal that the game presented.
Since most of the American families had an access to TV, with an average family watching TV for 7 hours in a day, then, many people would access the game (Mohnish, 2007). Better still, another factor that created an opportunity for the game is the fact that the game was of a universal nature, which created interest for both children and adults (Bruce, 1984). That way, the game would be in high demand, as both categories of market segments will be interested. Collaboration is yet another factor that enhanced the opportunity for the game.
Through the partnership of the entrepreneur, Robert Reiss, and other firms in the manufacturing, advertising, and sales sections of the market, the production, promotion and distribution of the game in the market was effective. Networking and understanding of market strategies by the entrepreneur played a great role as factors creating an opportunity for the TV Guide Game. Through his networking with manufacturers and sales representative, he obtained the best idea of a game that should meet the market needs sufficiently. Timing of the TV Guide Game production is yet another factor that provided it with suitable opportunity.
Its production was set to coincide with the American Toy fair, which took place every February of a year. This was a perfect entry point for the product into the market. Finally, the existence of a suitable promotional channel, the TV Guide, as well as the ease of licensing for toy games provided a suitable opportunity for the TV Guide Game to enter the market and thrive (Don, 1998). Part 2 There were however, some obstacles that faced this opportunity.
The promotional and advertisements costs were very high, prompting Robert Reiss to seek an alternative means of advertisement, through the TV Guide. Another challenge was the diverse ideologies between the entrepreneur and his partners. For example, while he wanted the game to be played on the normal “Trivial pursuit” board, the licensor, TV guide, wanted a new game produced with its own playing board (Edward, 1997). Time span was another hindrance to the success of the project, owing to the fact that all the design and production of the game needed to be done within a span of two months before the fair was on.
Financial constraint was yet another hindrance that this opportunity faced. A large quantity of money was needed to do the whole business, but TV Guide had only opted to be a licensor, leaving the complete financial burden to Reiss. Part 3 This approach would have worked well for Parker Bros. Works Cited Bruce C. (Tuesday, June 1984). TV, too, gets into the Trivia act. Daily News. P2. Don, G. (1998). Corporate communications: Hold the Details.
Harvard Business Review. Edward, M (1997). R & R. American Management Association. Mohnish P. (2007). Low Risk, High Reward. Wiley Publishers.