The paper “ Analysis of the Market Condition That May Hinder or Favor the Entry and Survival of ARTS in Rwanda” is a dramatic variant of the case study on marketing. Rwanda, after the genocide incident in the year 1994, has taken upon itself to encourage development in the country by creating business opportunities locally in the different industries that fuel development through its policies. This paper assesses two major companies that have spearheaded technological advancement in the country from the manufacture of industrial computers, suited for both local and international use.
The government through incentives lower tax rates for the local market as compared to that of the international in order to oversee local growth. The paper will do an assessment of Alpha Response Technology Solutions (ART), a Taiwanese technology firm, which aims to enter the Rwandan market of laptop manufacturing, which has been dominate by Positivo BGH, one of the leading computer manufacturer of laptops in the country. A PESTLE analysis will allow the firm to know the conditions that favor or deter its entrance and survival in the marketINTRODUCTIONTechnological advancement has extended its reach to all parts of the world with the aid of information dissemination through different the different modes of media communications in the form of sound, images, and moving pictures.
Rwanda has experienced technological advancement first had with the introduction of foreign firms that offer technical assistance in the local manufacturing process of laptops. One of the dominating manufacturing companies in the country, Positivo BGH, will aid in the analysis of the market condition that may hinder or favor the entry and survival of ARTS in Rwanda.
ARTS aims to manufacture GT80S Titan SLI, with a screen size of 18.4 inches, in general, the company wants to manufacture high-quality laptops with the following specification: Intel i7 6920HQ CPU, NVIDIA GeForce GTX980M graphics in SLI, 32GB DDR4 memory, Super Raid 4 512GB solid-state drive, 1TB hard drive, 18.4in Full HD anti-glare display, Windows 10, Blu-ray writer, Killer Gigabit LAN, Dynaudio 7.1 Audio, Bluetooth 4.2,1x HDMI, 1x Mini Display Port, 5x USB 3.01x USB Super Port Type-CBACKGROUND TO THE CASEThe entry of ARTS into the Rwandan market has been fueled by numerous factors key of which is the relationship between the competing firms’ C.E. O.s.
ReferencesBURROW, J. (2009). Marketing. 3rd edition. Mason: South-Western Cengage Learning