The paper "Sampletising Marketing Trend" is a perfect example of marketing coursework. To introduce and maintain a product in the market, it is very important to understand the consumer’ s needs as well as create and maintain relationships with them. Companies are becoming innovative day by day in order to widen their customer base and increase their sales. This has seen them come up with methods such as sampletising so as to allow customers access to products before they buy them. The marketing trend has grown very popular in fashion and games industry.
These are the products which the customers have been enabled by technology to gain access and try them before they can purchase them. This method has highly motivated customers to try new products such as games and fashion. The marketing trend has helped many companies gain new customers and increase their sales. It is becoming more popular among business to allow their consumers to try their products before they can purchase. This has made companies come up with innovative to allow their customers to access the products and try them.
This has been made possible by the customers who trust products they have already tried and tested. This has allowed companies to get customers from other brands because they tend to trust the products which have already used. This means that customers gain peace of mind when having the feel of the products before they can purchase them. Sampletising is becoming popular as a way of attracting customers as well as a way of testing different brands. This has made customers be flexible in using different products from different companies and comparing their different qualities.
There is a great need for this marketing trend in the business community because customers purchase the products they are sure can work in the best way in serving their needs. Underlying Motivation Maslow Hierarchy of needs Social class This has been one of the greatest contributors to customers and companies using sampletising as marketing trend method. This can well be seen in different stages of the model in the social stage customers need to buy clothing and according to sampletising they cannot buy without having the assurance that whatever they will be purchasing will serve their purpose.
This calls for the need to sample different designs of the clothes they like from different designers. The customers feel that they should maintain a certain level of fashion to be accepted in their circle of friends because this something they hold dearly in society. Through friendship, customers influence each to certain marketing and consumer trends. Therefore, they tend to practice the same trends such as sampletising so as to ensure what they purchase is of high quality and maintains their status quo.
This means the social class is very important in forming consumer trends and their success. Therefore, in fashion and games, people tend to influence each other in practising certain trends. This ensures that consumers’ trends gain popularity among customers because they become part of the products they use and purchase. Therefore, in sampletising Maslow hierarchy of needs is important because many products customers purchase come as a result of the influence from their peers and the trends they undertake. This has seen the success of different consumer's trends among customers.
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