Essays on McDonalds International Strategy Case Study

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The paper "McDonald’ s International Strategy" is a brilliant example of a case study on business. Emerging global markets are increasingly becoming important grounds for multinational companies to carry out their international business activities. In order for multinational companies to efficiently carry out their business activities at the global level, increase their market base, and profitability there is a need for effective international strategies. In business terms, an international strategy can be defined as a plan developed by a company or an organization with the aim of promoting sustainable growth and profitability on a global level through the sales of products or services.

In addition to this, another aim of an international strategy is to build the global presence of a company and meet the specific needs of different customers and clients around the globe (Jansson 2008; Pehrsson 2008). This paper seeks to critically examine and evaluate the international strategies of the McDonalds Company. Foremost, it will provide a brief background of the company and how the company has grown over the years. Secondly, it will examine the international strategies used by the company.

Subsequently, it will evaluate the strategies with regards to whether or not these strategies have helped the company to increase its profitability and maintain its competitive edge in the market. Background The history of McDonald’ s can be traced back to 1940 when Peter McDonald’ s two sons Dick and Maurice McDonald relocated and re-opened a restaurant he had opened in 1937 to San Bernandino and named it “ McDonald's” . However, McDonald's was officially founded in 1948 when the McDonald’ s brothers Richard (Dick) and Maurice re-opened McDonald's in 1948 in San Bernandino California as a self-service drive-in restaurant.

The McDonald’ s brothers sought a competitive advantage by offering quality hamburgers, which was the staple of a reduced menu, at a cheaper rate than their competitors. To be able to deliver cheaper burgers, they introduced the specialized and fast-food approach to their restaurant where burgers were made in assembly-line style with staff specializing in or committed to one task at a time such as slicing buns or packaging the completed burger (Vignali 2001).


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