Essays on Toyota Public Relations Report Case Study

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The paper "Toyota Public Relations Report" is a great example of a marketing case study. Toyota Motor Corporation was founded in 1937. The company headquarters are located at Toyota, Aichi Japan. The company is a Japanese auto manufacturer engaged in the designing, manufacturing, assembly and sales of vehicles. The company product ranges from passenger cars to commercial vehicles and their parts. The main market is in Japan, North America, Europe and Asia. At the moment, the company has been rated as the leading corporation in vehicle manufacturing and the eight largest companies worldwide.

The company has more than 333, 498 employees at the moment with an annual turnover of $213 billion (Toyota Motor Corporation, 2011). Toyota Motor Corporation has two operating divisions. The two divisions are the automotive and the non-automotive sectors. The automotive division is involved in manufacturing automotive such as passenger cars, SUVs, LT trucks, LCV trucks and commercial vehicles. The non-automotive sector of the company is involved in housing, marine engines, afforestation and e-business. The company housing sector has been able to come with sustainable housing designs and earthquake resistance buildings (Liker & Morgan, 2006). Figure 2.

Toyota website features. The company financial services referred to as Toyota Financial Services (TFS) mostly deals with the purchase of vehicles and offering the leases. The e-commerce sector has been able to grow due to the rise in information technology. This sector makes customer value enhancement through the use of information technology. The sector has been able to come up with a portal site for the automobile which provides exclusive access to a virtual three-dimensional city. The marine sector has been able to come up with pleasure crafts and other marine engines.

The sector has been praised for being environmentally friendly and reliable. The business focus has been aimed at delivering high technology fields that are capable to adapt to the changes in the environment (Cusumano, 2011). Though Toyota has been praised for their success in the automotive industry, analysis has proved that there have been challenges in their public relations which in some cases have led to a bad image. There have also been indicators that the main competitors for Toyota may overtake them in the recent future.

This is due to the fact that GM and Volkswagen have started gaining into the global leader (Liker & Morgan, 2006). The analysis has been gained from the company staff and a situational analysis has been done. The challenges that have been obtained from the situational analysis have been addressed through the creation of tactics and strategy that will enable Toyota to achieve its set goals and objectives. Situational analysis Using the situational analysis, Toyota will be able to rank its issues. This will allow the company management to look at the main problems that face Toyota.

Toyota strategic plan will be based on the SWOT analysis. This will look at the company strength, weaknesses, opportunities and threats. Toyota has launched a new strategy in Europe and other markets to boost its sales in the regions. This will allow the company to adjust and rectify the areas in which may act to their disadvantage.

References

Cusumano, M 2011. ‘Technology strategy and management reflections on the Toyota

debacle’, Communications of the ACM, Vol. 54, no. 1, pp. 33-35.

Dunleavey, M 2010. ‘Don’t overlook the rewards for thinking green’, New York Times: Your

Taxes. Viewed 14 May 2014,

http://www.nytimes.com/2010/02/14/business/yourtaxes/14energy.html

Friedman, A & Miles, S 2006, Stakeholders: Theory and practice, Oxford, Oxford

University Press.

Glionna, J 2011, ‘Toyota recalls 420,000 vehicles in U.S. to fix crankshaft pulley’, Los

Angeles Times, Viewed 14 May 2014,

http://articles.latimes.com/2011/nov/10/business/la-fi-autos-toyota-recall-20111110

Liker, J 2004, The Toyota way: 14 management principles from the world’s management

greatest manufacturer, New York, NY: McGraw-Hill.

Liker, J & Morgan, J 2006, ‘The Toyota way in services: The case of lean product

development’, Academy of Management Perspectives, Vol. 20, no. 2, pp. 5-20.

Toyota Motor Corporation 2011, Hoover’s Company Records, (Tm-Tz), 41,889. Viewed 14 may

2014, from Hoover’s Company Records database.

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