Kellogg Company Market Segmentation Strategy - Research Proposal Example

Moreover, its competition that continuously dogs its presence has tried to erode its market share time and again.... It is part of the high market share brands of Kellogg's and contributes to nearly 7.... Cereal Industry market The cereal industry market size has sales of nearly $22.... billion in the Ready-To-Eat market in 2008.... In terms of competition, the marketplace is quite crowded as sales have been flat and low-priced imitation products have eaten into the market shares of Kellogg's and General Mills....

… The paper “Kate Miller's Current Marketing strategy and Recommendations" is a forceful variant of a case study on marketing.... The elements of the marketing mix including the 4 P's of product, price, place, and promotion are discussed in great detail with changes recommended for the present strategy.... The paper “Kate Miller's Current Marketing strategy and Recommendations" is a forceful variant of a case study on marketing....

As a sublime marketer as shown by the success of the kellogg company, the pricing of the Sultana Bran reflects the aspirations of the company in meeting consumer needs and generating profits (Kotler, Keller & Brady 2009).... … The paper “Marketing strategy for Kellogg's Sultana Bran" is a worthy example of a case study on marketing.... The paper “Marketing strategy for Kellogg's Sultana Bran" is a worthy example of a case study on marketing....

(Smith 2012) As the responsibility of the marketing consultants' marketing plan describes the current market position of a business organization and marketing strategies for a period of time that is actually covered by the marketing plan.... It does so through enabling marketing personnel and the other firm stakeholders either external or internal to comprehend their actions, the market under which they operate their future directions, and the means to obtain from new initiatives....

Their goals include: To manufacture and sell the products of the company in such a way that value will be created and that value will be sustained in the long term for their customers, shareholders and business partners To focus on the long term development of the business as opposed to the short-term profitability To attract customers by giving them value to ensure continued growth and guaranteed customer satisfaction Nestle Inc's marketing strategy is to build on customer relationship management by ensuring that they produce what the customer needs to satisfy their needs....

Successful strategies usually depend on the company's strategic capabilities, that is, the ability of a firm's strategy to fit well in the internal as well as the external environment in which it operates (Collins, et.... The Southeast Asia region provides the ideal destination for Bosideng International Holdings Limited market due to its location (proximity), a high number of consumers and a growing market.... According to Paul (2008), investors willing to tap a larger market share in a foreign country must carry out market analysis in order to determine the viability of such an investment....

Some of the factors that will be discussed include overall strategy, product strategy, pricing strategy, distribution strategy and promotional strategy.... Overall strategy Weetbix overall strategy is geared towards its corporate objectives which are “to offer healthy food which actively enhances the well-being and health of the community and to provide realistic health advice and clear nutrition information” in New Zealand (RMIT University, 2012)....