The paper "Internal Factors that Might Affect the Consumers in the Airline Industry" is a great example of marketing coursework. The research tries to explain the numerous levels that consumers do pass when confronted with a decision to buy services in the airline industry. These levels are the need recognition, information search, pre-purchase assessment, purchase, usage as well as post-consumption. The behavior of purchasing is impacting consumers to be researched is the internal factors which entail the perception, motivation, learning, attitude, personalities, self-concept, lifestyle as well as demographic (Okazaki, 2011). All these favorers are discussed in detail in section three of the research.
The general traits of the airline's consumers create numerous dimension employed in appraising consumer decision-making process which is reviewed in the research linked to brand, awareness, impulsiveness and price-worth Section One five steps in the consumer decision-making process The purchase is just the evident section of an intricate decision progression developed by the consumer for every verdict to buy goods or services. Nevertheless what transpires prior to as well as subsequent to buy decision is what we tend to research majorly on internal factor impacting consumer’ s decision to buy a product or services.
The following are the level that leads to consumers making a decision to but a product a services A. Need recognition / Problem recognition: The need recognition is the initial and the very significant step that consumer considers the in the parches process ( Raquel, 2006). This occurs when there is an interval between the consumer’ s real situation as well as the best situation. Nevertheless, not every need is purchased. It commands that the difference between the two circumstances be significant.
This recognition for need by the consumer is due to the following factor The intern stimuli such as the psychological need. Social needs arise from integration and the need to possess in the social situation for social recognition, the need for change as its source in want from the consumer to change. Maslow’ s hierarchy of needs. This need specifies that an individual is guided by specific needs that he wants to attain prior to looking for psychological need, safety needs as well as self-esteem needs. The needs are therefore considered basic to the consumers. B.
Information search After the need is recognized, the consumer seeks information concerning the probable solution to the problem. The consumer looks for information on the basis of the intricacy of the option to be made together with the consumer level of commitment. The consumer will look for options to guide his options as well as his verdicts process with international information which already exists in the consumer’ s mind (Ramesh, 2008). This occurs from the past experience he had with the product as well as the judgment to be made on the product.
Internal information is considered important for the purchase of each day product that consumers understand. C. Alternative evaluation After gathering information, the consumer will be in a position to assess the dissimilar options that provided to him, appraise the very significant to the needs of the consumers as well as select the best option (Wood, 2009). A consumer must appraise their attributes on two characteristics. Every consumer rarely attributes similar significance to every aspect for their verdict as well as their consumer buying decision process. The consumer will use the past information gathered as well as their perception of the product brand top determine a set of appraisal options, desirable feature, categorize the dissimilar product existing as well as appraise which options depict the very chance to provide maximum satisfaction.
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